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Dharmesh Singh and Bala Balabaskaran , once a part of Microsoft ’s Office 365 squad , headed up revenue cognitive process and planning at Salesforce together for a number of age . While there , they say that they experienced common operations pain points like trying to forecast using spreadsheets and executing design involving a small army of people .
Their common Salesforce experience inspire Singh and Balabaskaran to foundFullcast , a weapons platform that allows company to cope and track the performance of each of their tax income - generating squad by connecting to live package ( e.g. client relationship management tools ) . Since its launch in 2021 , Fullcast ’s revenue has grown to around $ 6.5 million on the back of a customer base that now stand at ~80 sword , including Iterable and Collibra .
And , Singh and Balabaskaran say , Fullcast is n’t done growing .
This week , Fullcast raise $ 34 million in a seed funding round and acquisition led by Epic Ventures , with participation from Companyon Ventures , Firsthand Alliance , True Blue Partners and Sepio Capital . Alongside a $ 4 million credit line from Silicon Valley Bank , the tranche arrives as technical school entrepreneur Ryan Westwood joins Fullcast as CEO , replacing Singh , who ’s becoming the company ’s primary customer ship’s officer .
“ The big [ RevOps ] challenge for organizations is the union of scheme , process work flow , datum analytic thinking and technology stack across sales , selling and customer achiever , ” Westwood told TechCrunch in an email interview . “ Organizations shinny to fix and apply processes that support the entire client lifecycle . ”
Westwood , who previously co - founded Simplus , a technical school consulting house develop by Infosys , has grand ambitions for Fullcast . He bring together with an entirely new , handpicked light speed - suite of former Centennial State - worker including primary operating officer Isaac Westwood , principal marketing officer Amy Cook and chief commercial-grade officer Lance Evanson , who together with Westwood personally pledge $ 8 million toward Fullcast ’s funding round .
But Westwood says that he wants to keep Fullcast ’s effective matter get going — not rock the boat for novelty ’s sake .
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“ Our goal is to make life easier for hardworking revenue - generating teams , ” he said . “ In gain to territory direction , Fullcast proffer revenue optimisation capabilities , real - clip productivity melioration for tax revenue - beget teams , AI - powered sixth sense and more … We ’re think big — we see Fullcast as highly scalable with large margins for growth . ”
Westwood says that Fullcast , which had n’t raise remote capital letter prior to this calendar week , will concentrate on improving the chopine ’s user interface , enhancing capability planning and introducing AI - power capabilities to provide “ impudent and contextual ” workflow automation . He ’s not writing off lay some of the come funding toward strategical fusion and acquisitions down the seam , as well as expanding Fullcast ’s hands of ~50 people .
Westwood acknowledges there ’s formidable challenger in the RevOps platform blank space — Anaplan and Xactly to name two . And he admits that Fullcast is n’t immune to the current economic headwinds ( see : motley puffiness news ) . But Westwood take Fullcast has a competitive edge in its “ proficient artistry ” and “ speedy implementation , ” with a lightweight software bundle that allows for warm implementation .
“ As an industry , RevOps is expecting a decennium of rapid growth , ” Westwood said . “ Forward - looking teams are investing in this RevOps platform because it assist them remove their own tax income pain . Despite the economical headwind , our renewals are strong , and we have had negligible butter churn … We experience now is the perfect time to become fully invested in push the manufacture forward and intercept into that tremendous ontogeny voltage . ”
