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Middle and high schoolers are both the easygoing and most unmanageable audience . If you ’re developing a great little picture plot , chances are they ’re willing to download it mightily away . But if , like the team behindRevyze , you ’re lick on a learning app , serious hazard pitching them .
And yet , the Gallic inauguration has defied the betting odds and attracted 1 million users over the last two age . In June , the Revyze app even reached the coveted No . 1 spot for liberal downloads in Apple ’s App Store .
One - third of all 9th grader in France turned to Revyze for some last - minute school assignment before the national middle school exam . Around 2,000 content Godhead have shared 40,000 videos and quizzes in the app . They ’ve attracted 150 million view in total .
All that traction has serve the inauguration ’s fundraising pitch . On Monday , Revyze announce the last of a seed round of € 5.5 million ( $ 6 million at current exchange rates ) lead by Speedinvest and Moonfire .
Motier Ventures , Station F ( where the inauguration is currently headquarter ) , Supercell Centennial State - laminitis Ilkka Paananen , King cobalt - founders Riccardo Zacconi and Sebastian Knutsson , and Duolingo ’s Nickey Skarstad also enter .
Revyze previously raised a € 2 million pre - seed round ( around $ 2.2 million ) back in 2022 .
Non-exam season
Yet it has n’t been such a smooth and easy drive for Revyze over in the U.S.
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When wefirst coveredthe startup , its pitch was round-eyed : to build the TikTok of education . While there are some keen learning videos on TikTok , users ’ feeds are thin out withreal - time true crime storiesand , er , a bunch ofeverything(imagine this author waving his hired hand in the melodic line ) .
In 2023 , the squad decide to launch the app in the U.S. TikTok has various challenges in the market place , with many U.S. parents having business about content yield and local lawmaker also going after TikTok over national security measure concerns . So Revyze ’s locating as an alternative — education - focused — weapons platform could work . At least on paper .
“ I displace to the U.S. exactly one yr ago and I spent four months there , ” co - founder Guillaume Perrot told TechCrunch . “ The aim was to replicate what we ’d done in France , to ramp up the society around these periods of focus and examination in the U.S. , which is the SAT [ the main college admissions trial ] . ”
But they found that does n’t of necessity lead to strong and ordered user growth . perchance there was n’t enough content or it was n’t specific enough for SAT tests . “ What we actually learned was that we had to rework the product before we could try and expand to the U.S. , ” he added .
In particular , while the app worked well right on before a nerve-racking test , U.S. substance abuser did n’t afford it during the rest of the year . So they went back to the drawing off board to discover ways to create more uniform conflict .
The Revyze squad rectify the app experience so that it ’s not just a feed of vertical TV that push learn at mass who are accentuate enough about their loom exams to pass every waking arcminute encyclopaedism . Now depicted object is curated in a way so that you could souse into the app in a more laid back direction or be more focused . In other word of honor , it now take out aspiration from both TikTok and Duolingo .
“ We ’ve launch a product anticipate capsules with the melodic theme that we ’ll try out to get people to use the app every hebdomad for their tests , ” Perrot tell .
Capsules are designed by Revyze ’s top subject creators around a undivided topic . It ’s a collection of telecasting , quizzes , and sum-up mainsheet . It work a second like a example in Duolingo . There ’s a beginning , a midsection , and an last , which means that you get a sense of achievement when you finish a abridgement .
There are also some gamification sport around capsules . “ You unlock a capsule with coin that you realise by coming back every day — a bit like on Duolingo with the streak fire — and by doing quizzes every daytime , ” co - founder Florent Sciberras order TechCrunch .
“ [ Capsules ] also allow top creators to monetize their cognitive content . We ’ve introduced a Lord monetization political platform for our top 5 % for each universe of discourse . permit ’s say you live in Michigan and you ’ve rent your math exam , which is a bit Michigan - specific . you could say , ‘ I know what they postulate . I can create the content and I ’ll earn a proportion of the coin that are spent on my capsule , ’ ” Sciberras enounce .
While everything is still devoid , Revyze design to monetize its app at some item by add paid memory access to supernumerary features , such as personalised analytics and social lineament , and letting users pay to unlock content more chop-chop .
powerful now , Revyze is still very much focused on finding product - market convulsion and growing its communities of users and content Maker . The community of top Divine is surprisingly various . There are some top - perform teenagers who want to give back and partake knowledge and some teachers who need to reach a all-inclusive audience .
It ’s particularly visible when the startup invites its creator residential area to Station F. “ You ’ve got the 10th - grader rubbing shoulders with the 45 - year - one-time story teacher from Agen , ” Sciberras said . “ And they ’re all here together with one destination in mind : helping scholar learn other than . ”