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Rivianis offering discounts of up to $ 5,000 on its electron volt — and a year of detached charging — to customers uncoerced to trade in their petrol - power hand truck and sport utility . The company is offer discount rate on three R1 T pickup motortruck trim and one R1S SUV model .
The promotion , which kick off on April 22 , is aimed directly at some of the bestselling and most omnipresent gas - power trucks and SUVs on the market place today , including the Ford F-150 , Toyota Tacoma and Jeep Wrangler . Rivian is even go after German car manufacturer Audi and BMW . The price cut varies between $ 1,000 and $ 5,000 , depend on the model .
The company raise the“electric upgrade offer”on Monday in an email to prospective client and also via Emily Post onsocial media . The discount occur as need for agiotage and opulence EVs has yield across the manufacture , prompting car maker such as Ford , Lucid and Tesla toreduce prices .
Faced with changeable need , many legacy automakers have alsopared down plansto shift their portfolio to only battery - galvanising vehicle . Gas - powered vehicles and loanblend are back en style thanks to the steady sales and lucre margins they offer .
Rivian , which is expected to produce only about 57,000 EVs in 2024 , wo n’t unseat the bestselling trucks on the market . But the forwarding could help it gain ground over a young batch of customers .
Only owners of specific gas - powered vehicle will be eligible for the deal - in . The vehicles admit 2018 or newer Ford F-150 trucks , Ford Explorer , and the Ford Expedition and Bronco , with the exception of the Bronco Sport . Other eligible trade - IN are 2018 or new Toyota Tacoma , Toyota Tundra , Toyota Highlander , Toyota 4Runner , Jeep Grand Cherokee , Jeep Wrangler and Jeep Gladiator . The Audi Q5 , Q7 and Q8 , as well as the BMW X3 , X5 and X7 also qualify .
The deal applies to client who want to lease or buy a fomite , although they must take rescue by June 30 . Rivian is also throwing in a yr of complimentary charging at any Rivian - possess battery charger in the United States as an total hook . Rivian fast - chargers , which are branded the Rivian Adventure connection , are not nearly as rich as the Tesla Supercharging web . The company has installed 433 fast - chargers at 71 stations , including in Arizona , California , Oregon , Washington , Colorado and along the East Coast . Rivian has also install 482 Level 2 chargers ( called Waypoints ) at 180 springy site throughout the United States .
