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SingleInterface , a SaaS inauguration offering tools to offline business to grow their revenues by leveraging the web , has raised $ 30 million in its initiatory external fundraising beat as the Singaporean startup seeks to expand its footprint internationally and improve products to make them more relevant to global brands .
While being offline is still prominent for enterprise across major market , including the U.S. , Asia and Europe , businesses have pop out embracing online marketing strategy to attract more customer and increase their gross . The primary reason for that is the farm number of cyberspace users across the globe . virtually 67 % of the man ’s population , or 5.4 billion multitude , is online , according tothe International Telecommunication Union . This shows a outgrowth of 4.7 % since 2022 . In contrast , the United Nations ’ agency say the world offline population steady souse to 2.6 billion in 2023 .
Nonetheless , find a one - stop solution to getting online is challenge . Some may help business construct a site , whereas others may just be useful for getting list on search engine . Similarly , some solution are set to a particular sphere . SingleInterface addresses that problem by cater a suite of Cartesian product to multi - location brands , whether in the food and beverage , retail , or automotive job .
The startup works with over 400 multi - location trade name across India , Southeast Asia , and the Middle East to help them supervise the digital bearing of their physical stores and retail outlets . It provides peter to let commercial enterprise aim customer engagement online , enhance discoveries through hunt engines and maps listing , manage feedback and web revue , and even build internet site with SEO direction , pitch insights for each line of work location . The startup also expend AI to facilitate business ’ journey to digitalize yard of store in one go .
Tarun Sobhani , atomic number 27 - founding father and CEO of SingleInterface , told TechCrunch that the startup helps businesses get their revenues by 15 % to 20 % using its intersection .
“ enable merchandising strategy at a storefront level becomes a very slow labor for a brand because get up thousands of merchandising scheme for thousands of stores is never easy . That ’s where the whole AI automation piece come in , which enables a in force marketing ROI for each computer storage , ” he said in an interview .
Alongside let business create detailed entrepot - level websites of their local stores , SingleInterface allows them to ladder focalize offers and event within a fussy location and communicate two - way over WhatsApp , Facebook and Google Business Messages . The startup also helps multi - location brands understand why some memory board have poor evaluation while others have four- or five - principal evaluation . Further , it helps hunt on-line campaigns for dissimilar locations from a single beginning and optimise them base on their local competitors , market kinetics and distinct business hours .
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SingleInterface already counts brands such as KFC , Pizza Hut , Nissan , Apollo Tyres , HDFC Bank and TVS Motor , as well as multiple mathematical group companies of large Indian conglomerates , include Tata Group , Reliance Group , Aditya Birla Group and Bajaj Group , among its customers . It is also scale up in Southeast Asia and Australia and is looking to enter Japan and Korea presently and descale up in the Middle East .
Led by Singapore ’s increase investment firm Asia Partners , the all - fairness round saw the participation of PayPal Ventures . The startup plan to use the new investment trust to grow its geographical presence and to continue investing in its products and further raise consumer experience , Sobhani told TechCrunch .
Before the fresh round , SingleInterface was bootstrapped . Sobhani and Harish Bahl , the beginner of consumer internet investor and speculation - building firm Smile Group , co - founded the startup in 2015 . However , Sobhani said it was 2017 when it went out and started declare oneself its tools to customers .
SingleInterface currently has a squad of about 235 hoi polloi , most of whom are based in India , with its development heart in New Delhi . Sobhani said the startup plan to sum many people in the Asia - Pacific part to grow its presence .
“ We are thrilled to be partnering with Tarun , Harish , and the SingleInterface squad to support their growth dream in India and globally . SingleInterface has shown an exceptional track record of foster customer engagement and mercantilism for large enterprise over the last several yr and has firmly established itself as a prominent player in the region , successfully integrating offline and on-line client journeys to force growth for physical retail location , ” Oliver Rippel , co - laminitis of Asia Partners , say in a disposed statement .
