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Salesforce hasannouncedplans to acquireSpiff , a platform thatautomates commission management for sale teams . Terms of the flock were not disclosed .
Founded in 2017 , Spiff serve up a low - codification interface designed to make it easy for businesses to create a sales recompense architectural plan that automatically updates based on personnel office meeting their pre - agreed target . With native integrations for the common go-ahead CRM and ERP systems , Spiff says it can treat the most intricate commission structures , include whatever condition may be in spot to trigger payments , while sale representatives can see what commission they ’re due in real time .
The Salt Lake City - based inauguration had erect north of $ 110 million in its six - year history , include cash injections from Salesforce ’s very own speculation capital letter firm Salesforce Ventures , which invest in Spiff ’s Series B round in 2021 and led its$50 million Series C roundearlier this twelvemonth .
Once the learning closes , which is expected in the first few months of 2024 , Salesforce says that Spiff will be put to body of work within itsSales carrying out Managementsoftware , a CRM - connect product that connects client and sales event squad data .
It ’s deserving noting that the two company have a history that goes beyond the previous equity investment , withSpiff making itself availableon the Salesforce AppExchange for several years already .
The deal also make up the former in a line of ecosystem companies that Salesforce has finally brought in - house . Back in SeptemberSalesforce acquired Airkit , a abject - code political program for building AI customer service agents . Not only did Airkit ’s founder have a previous exit to Salesforce , having sell a enceinte data startup called RelateIQ for $ 390 million in 2014 , but Salesforce Ventures had invested in Airkit over several round since its institution in 2017 . And standardized to Spiff , Airkit was also available on AppExchange .
So it ’s clear that Salesforce carry on to see tried - and - test ecosystem companies as a dependable wager for its M&A endeavour , with “ low - code ” playing a fundamental agent too .
