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We ’ve heard “ decoct , reuse , recycle ” usedad nauseam , but at CES 2024 in Las Vegas , Samsung follows inApple ’s footsteps , duplicate down on that , dedicating a substantial amount of its keynote speech communication to underscoring its committal to sustainability . The party is specifically expanding its efforts toward resourcefulness disk shape , from the excogitation of its twist to how they ’re used and , at long last , how they ’re reused or reuse . The company has embraced recycled materials in some of its most popular mathematical product .
“ We begin by incorporate recycled materials into some of our most loved products , such as recycled sportfishing meshing in our Galaxy , ” said Inhee Chung , VP of incorporated sustainability at Samsung . “ Smartphones , recycled plastic in our goggle box and recycled aluminum in our bespoke refrigerator . Recycled plastic accounted for 14 % of the total credit card used in our production in 2022 . And we ’re shape towards increase this amount . ”
CES 2024 : Samsung ’s bigger , foldier , more rollable displays
Beyond the fabrication process , Samsung is also consider the environmental impact of their product during use . Innovative features like SmartThings AI Energy Mode can help consumers manage energy at home by using connected intelligence operation . According to Samsung ’s data , the number of SmartThings Energy Department users worldwide has increased by more than 75 % in 2023 ( although the company did n’t define the base number for that , so who knows if that ’s as telling as it voice . )
Samsung has also announced the integration of SmartThings Department of Energy with Tesla ’s Powerwall solar inverter and Wall Connector EV charging solutions . This collaboration means that SmartThings muscularity can enable Tesla Powerwall Storm watch out to apprise user before a severe weather event and help oneself prepare for power outage by activating energy - keep automation .
Perhaps the most interesting opening move demonstrate off at the press conference today was the ship’s company ’s commitment to sustainability beyond end - of - life function . The party prioritizes reuse and recycling , proffer refurbished speech sound through curriculum like 35 Renewed , and the Galaxy Upcycling initiative , which helps user reprocess or repurpose old phones . One way that shows up is that the company has partner with the D - Lab at MIT to develop new ways to upcycle Samsung devices and divert them from becoming electronic wastefulness . The collaborationism take to create a transformative impact in scurvy - income communities in Africa , where the encroachment of e - waste is most shrewdly felt .
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Samsung ’s Galaxy S24 lineup set for January 17 debut
Today ’s press conference gave me some hope that Samsung ’s committal to a low - carbon circular economy go beyond lip service . From the design of their products to their goal - of - life , Samsung is prove that tech companies can sweep up sustainability and environmental responsibility . The technical school monster is not only innovating in its product blood but also in its environmental footprint , making strides toward a unripe and more sustainable future .
Could they be doing more ? Likely , yes — but the metrics and milepost sketch today do seem to go beyond the run away - of - the - mill greenwashing the cynical among us have grown to carry from corporations all over the world ; the initiatives are real and cost literal money and take sweat to put into action .
More of that , please .
