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As more people reverse to AI chatbots like ChatGPT to seem thing up on the internet , the way companies approach their on-line presence has to convert . Scrunch AI wants to help enterprise better prepare for a world in which more AI bots and agents inspect their website than humans do .
Scrunch AIsays its platform help ship’s company audit and optimize how they look on various AI search platform and gives them better visibleness into how AI WWW crawler interact with their on-line selective information . Its system updates every three days and permit companies see how their information is acquaint in AI hunt results from customer prompts of various demographics .
Chris Andrew , a co - founder and CEO of Scrunch ( image above , on the right ) , said the chopine also helps companies see info gaps and solve inaccuracy . For lesson , the startup can help company find out that an AI search engine was source their pricing information from an outdated part of their website , and then they could delete that division or update it to improve the search outcome .
Andrew , a former chief product officer at Hearsay Systems , order he obtain the idea for Scrunch AI when he began to realize a alteration in his own online demeanour .
“ I realized I was visit fewer websites , ” Andrew said . “ I was require an reply from ChatGPT instead of 20 links from Google . And so I thought the first affair that ’s being outsourced at exfoliation to AI agent and crawlers is browsing . browse is inefficient by the very definition of the tidings , and if that ’s true , the entire customer journeying is going to change . ”
He contract the estimate to a few CMOs he had work with to formalize the thought , and get that CMOs were starting to note their companies were getting high - quality referral dealings from AI search engines . But , identical prompts about their companies produce different results across different AI hunting platforms .
“ Your program is no longer what you say it is , ” Andrew say . “ It ’s what you say it is , plus third company , plus competitive sites . You ’re going to require to have monitoring and visibility against that , at scale leaf . ”
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Andrew launched Scrunch AI in downfall 2023 with carbon monoxide gas - father and CTO Robert MacCloy ( envision above , on the left ) , and found the production in November 2024 . Now , the party has signed 25 client , include enterprises like Lenovo and BairesDev , and Penn State University .
Now , Scrunch AI has raised a $ 4 million seminal fluid round led by Mayfield in increase to several backer investors , including Clara Shih , the former carbon monoxide - founder and CEO of Hearsay Systems ; TJ Parker , a co - founder of PillPack ; and Bryant Chou , a co - laminitis of Webflow . The company project to apply the funds to cover build the product .
Of naturally , Scrunch AI is n’t the only company to identify the opportunity in facilitate companies pilot the raw human beings of AI hunting . Profoundis looking to facilitate troupe supervise their SEO presence through a series of dashboards where brands can input prompts and track various result , and it has raised $ 3.5 million in venture capital .
More traditional marketing and Puerto Rico agencies likeAvenue Zhave started to advertise that they can help companies improve how they show up in AI search , too . This market unquestionably has potential to grow .
Andrew thinks his inauguration stomach out thanks to its centering on the customer journeying as opposed to just how a brand shows up in initial search results . He feels the company is also have it a step further by not just focalize on hunt answer by a man through an AI search engine , but rather on search perform by AI agents .
“ I think citizenry were like , ‘ How do we use AI to make our web site skillful ? ’ And my mentality was like , ‘ Your site ’s fail to necessitate to be for an agent or toady in the future tense , ’ ” Andrew say . “ That theory has kind of really played out with our client base at the enterprise level saying our marque is no longer what we say it is . It ’s what ChatGPT , Gemini , Siri , Google AI Overviews say it is . ”
