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Much has changed since Amrita Saigallast spoke to TechCrunchabout her disposable nappy company Kudos .

At that metre , the company , which plunge in 2021 , announce a $ 2.4 million germ ascent and spoke about being the first disposable sister diaper companionship to use 100 % cotton plant rather than the usual plastic . Since then , the company became the first nappy party to deliver the goods the personal hygienics industry ’s top innovation honor ; it attracted a “ Shark Tank ” spate from Mark Cuban and then - Edgar Albert Guest Shark Gwyneth Paltrow and Saigal distinguish us that Kudos sell more than 20 million napkin in the preceding 12 months alone .

She say Kudos remains the only mainstream disposable diaper lined with 100 % cotton , as all other disposable nappy are still delineate with plastic , “ which can contain harmful chemicals that can be soak up into the peel . ” Others comprise bamboo rayon , “ which is actually hard processed in a way that is toxic to the environment , ” she said . Diapers are one of the largest consumer particular found in landfills , with the average babe give out throughthousandsof them before they become potty trained . “ As a new mom myself , I finger a substantial responsibility to make a difference here , ” she said . “ I sleep together we can do better . ”

There has been a steady increase in startups like Kudosrebuilding everyday productswithout the toxic chemicals that have historically been found in them . Sometimes big companies stick to the old products for toll - saving reason , but Kudos says in the diaper industry , large names have simply stuck to using the same suppliers and equipment , which is a lot easier than creating a new napkin .   It took Kudos over three years of research and development to create its absorbency applied science .

“ operate with cotton plant in the way that Kudos is doing is hard , requiring a whole new way of operate and special equipment that can treat the natural fiber of cotton , instead of plastic , ” she go along .

To date , the troupe has raised $ 6.2 million , with this latest inflow of cash serving as a seed denotation round . investor who come in this latest unit of ammunition understood clearly the problem Saigal was seeking to work .

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Brandon Farwell , a oecumenical better half at Xfund , add to that : “ When our girl was born 16 month ago , we became Kudos client — and that has made me even more gallant to be Amrita ’s first investor , and even more enthusiastic about doubling down in this round , ” he said . “ Kudos ’ taxation increase and rapturous repeat customer base know what we know : that parents can give their babies the best , while doing their part to keep our landfill free of the harmful plastics that will not degrade in nature . ”

Saigal said Kudos will apply the money to boom its footprint to attract Modern customers . The company offers monthly subscriptions , with the option of a one - metre purchase .

Saigal said the fellowship is open to expand into the broader napkin grocery store , create , for model , grownup diapers . The goal is to one day create a fully compostable napkin .

Aside from more innovation , she also would n’t mind seeing more rule in this space , something akin to the European Union banningcertain single - use plastics . She hopes to see more consumers convert to using eco - well-disposed diaper alternative , say it can spark an industry trend that could change the worldly concern .

“ The more widespread the adoption , the more we can put pressure sensation on the industriousness to increase supply of natural material and modest monetary value , ” she say . “ When we can get to the point that natural textile are just as cost - effective as plastic - based material , that will be a veridical game auto-changer . ”