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Commerce platform Shopify is releasing new features for its Winter Edition rollout , include an AI - powered media editor program to enhance product effigy , better semantic search and a good fashion for merchant to showcase dissimilar variants of a product .

Apart from this , merchandiser can match an image ’s background style with an existing image to maintain brand consistency . The tool can also remove undesirable backgrounds from the images .

Shopify has experiment with generative AI - based tools for merchant in the yesteryear . Last June , it launched theSidekick bot to help merchant voyage different part of the platform .

The company is also rolling out a semantic search , which goes beyond matching keywords from the search query . For example , a client can enquire a interrogation like “ warm clothes for winter ” to get various result of thermic wearing .

Shopify is also roll out tools for better marketing , so merchants can showcase dissimilar variants of a production . The company state that based on the change of variable , the product origination and classification pecker confirm 2,000 variance .

The company has also launch a Modern app for combined listings to manage that . The app , available for Shopify Plus client , allow trafficker to maintain alone descriptions , galleries and uniform resource locator for different variants of products .

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to boot , Shopify is launch headless storefronts — where business organization can employ dissimilar customs duty front - ending result while using Shopify - specified APIs to get at a back end — for B2B merchants .

Shopify raked in $ 1.7 billion in tax revenue with a 25 % year - on - twelvemonth growth for Q3 2023 . The troupe lay off20 % of its staff ( more than 2,000 people ) in June 2023and sell its logistics business to Flexport in substitution for 13 % stock .