Topics
Latest
AI
Amazon
Image Credits:Siena AI
Apps
Biotech & Health
clime
Image Credits:Siena AI
Cloud Computing
Commerce
Crypto
Lisa Popovici and Andrei Negrau, co-founders of Siena AI.Image Credits:Siena AI
Enterprise
EVs
Fintech
Fundraising
gizmo
Gaming
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
Security
Social
Space
Startups
TikTok
Transportation
Venture
More from TechCrunch
outcome
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Merchants want to give their customers the good experience potential . However , when a delivery does n’t get there on time , or an purchase order is wrong , you have to work with customer serve to get a trouble resolved .
Adding artificial intelligence to the client service level enabled merchant to apply chatbots or other technical school to address well-fixed requests . Chatbots often follow a handwriting , which can run to some frustrating back - and - forth before customers make up one’s mind to mouth with a human .
Siena AI ’s co - founder Andrei Negrau and Lisa Popovici believe the good of both worlds can occur — an AI client service agentive role with the empathy of a human . They have been in the Es - commerce blank space for eight eld , most of late build software system for Shopify merchandiser .
“ You have the chatbots on one bridge player , and everyone hated chatbots when we were really appear into the experience . Then there was concern appendage outsourcing , ” Negrau told TechCrunch . “ When we started Siena , the premise was that there was no solution that could seamlessly automatize everything like an agent . ”
The duet developed an AI - power customer support resolution that might be a machine , but realize circumstance and responds with empathy like a human .
Injecting AI , often as conversational AI , into the customer help industry , is not new . Companies likeAda,8Flow.aiandNeuron7 , to name a few , have developed approaches to making client serve well for both company and their customer .
However , Negrau and Popovici say Siena stands aside in three ways : First is its AI Personas feature that enables merchants to make one part that address their marque ’s unique phonation and style on societal medium , while utilizing a more professional persona for email .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
“ This was one of merchant ’s biggest business organization — they require to implement AI , but do n’t want to recede their brand voice which takes years to ramp up , ” Popovici told TechCrunch .
They also developed Siena to juggle multiple tasks in the same interaction . For example , pulling parliamentary law data and asking for production pic while also changing the transportation savoir-faire and transmit out a replacement mathematical product . Third is the caller ’s cognitive abstract thought - based engine , or CORE , for considering the best resolution path to a complex customer service problem .
investor are keen on Siena , too . A group , including Sierra Ventures , Pari Passu Ventures , Spacestation Investments , Village Global , The Council and OpenSky Ventures , pumped $ 4.7 million in seed financial support into the company recently .
The cobalt - founders plan to use the capital on hiring , go - to - market capableness and technology development to get its solvent to become a fully autonomous agentive role for client over the next 12 months . Siena is also launching a watch hub for customers called Siena AI Academy , when they can more well integrate AI into their client service workflows .
“ Our flagship product , the autonomous agent , is live on to be in a with child view by the 2d quarter of next year , ” Negrau said . “ We know what ’s not turn , and we will continue to help guide our customers toward what we bonk is work . ”
leveraging AI to optimize customer service termination
