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Dhruv Arora, Syfe CEO and founder

CEO and founder of Syfe Dhruv AroraImage Credits:Syfe

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The Asia Pacific region has long been an crucial market for wealth management firms with the plethora of develop thriftiness and a burgeoning retail investment market . But there ’s still a vast grocery to capture : About 40 % to 45 % of personal fiscal plus in the region are held in immediate payment and deposits as of 2023 , concord toa report by McKinsey .

Singapore - based investment platformSyfehas been solve on making wealth direction more accessible in the region by extend a variety of investing products and options , all via a smartphone app . The fellowship has now raised a $ 27 million Series C round to offer more products and expedite its growing in Singapore , Hong Kong and Australia .

Syfe was launch in 2017 and launched its app in July 2019 , and has since accumulate over 100,000 users across more than 40 countries as it concentre on take a leak it gentle for retail investor to find and invest in products that are usually not available to them via banks or traditional investment program .

“ Many people had tried traditional wealthiness managers , but the advice they were being fall in was always limited to the investment products that initiation offered , ” Syfe chief executive officer and founding father Dhruv Arora said . “ Even if there were better products on the market , the riches manager could not offer them . On top of that , the fees of the traditional wealthiness managers are very high . ”

Syfe today offers everything from managed portfolios and fractional investment to cash management solutions and even a brokerage platform . The party also offers retail investor access to institutional products by partner with banks and investiture house like Blackrock , Pimco and Vanguard . It does not demand exploiter to have a minimum deposit or run into additional requirements to help these products . The company generates revenue from fee , Arora said .

That strategy seems to have worked : Syfe this year reached lucrativeness in its household market of Singapore , and Arora say its intermediate customer ’s assets on the platform have more than doubled since 2023 . allot to the companionship , its AUM is in the billions of U.S. dollars .

This Series C brings its full amount raised to $ 79 million and come roughly three yearsafter its $ 30 million Series B funding rung in 2021 . Two U.K.-based family line offices and returning investor , Valar Ventures and Unbound , enter in the Series C. The fellowship did not break its valuation .

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Arora antecedently worked as an investment funds banker at UBS in Hong Kong . After leave behind UBS , he led product development , growth and consumer services at Indian grocery delivery startup Grofers ( now Blinkit),which was acquired by Zomato for $ 570 million .

Other investiture apps in Southeast Asia includePintu , Ajaib , BibitandPluang — all based in Indonesia . Syfe is often compared with Singapore - basedEndowusandStashAway .

“ This funding will enable us to reach more customers and help them grow their wealth for a better future tense , ” Aurora said . “ Through increased investiture in development , we will bring even more innovative raw products to marketplace while continuously promote the Syfe drug user experience . We will also be assessing strategical investiture opportunities or accomplishment target area aligned with our foreign mission and growth objectives . ”