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Snapchat is introducing its first - ever video generative AI Lenses , the company told TechCrunch exclusively . The Lenses are power by Snap ’s in - house - built procreative video model . The three new AI Video Lenses are usable to users on the app ’s premium subscription tier up , Snapchat Platinum , which cost $ 15.99 per month .
The launch comes as Snap unveiled anAI video recording - generation toolat its Partner Summit last September . A spokesperson for Snap said the new AI Video Lenses leverage later versions of this underlie technology .
Snap has been seen as a leader in AR , but has also been investing in AI over the past few years alongside nearly every other technical school caller . With these Modern AI Video Lenses , Snap is take in AI to stay militant and provide its users with features that are n’t yet usable on its rival ’ platforms , including Instagram and TikTok .
While Snapchat is embark on with three AI Video Lenses at launch , it plans to contribute more every workweek . The initial Lenses include “ Raccoon ” and “ Fox , ” both of which animate furry friends nest up with you . The third “ Spring Flowers ” Lens generate a soar - out effect revealing the person in your Snap holding a bouquet .
you’re able to get at the Modern Lenses through the Lens carousel . you may then pick out the Lens , then capture a Snap through either your front or back television camera . The AI video will return and then automatically save to your Memories .
“ These lens , powered by our in - theatre built generative video model , bring some of the most cutting edge AI tools usable today to Snapchatters through a familiar Lens data format , ” the party write in ablog post . “ We have a long history of being first mover to bring advanced AR , ML and AI creature directly to our community , and we ’re excited to see what Snapchatters produce . ”
As Snapchat observe , it makes sense for the company to bring procreative AI to Lenses , given that it ’s a formatting exploiter have hug for year .
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While Snap has tapped AI tools fromOpenAIandGooglein the past to power some of its characteristic , it ’s now also building its own in - firm models .
Last calendar month , the companyunveiled an AI text - to - image enquiry modelfor mobile machine that will power some of Snapchat ’s features in the coming months . Snap said at the fourth dimension that by carry out in - house technology , it will be able to provide its community gamey - quality AI tool at a lower operating cost .
