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Snapannouncedon Thursday that it ’s introduce a new “ Challenge Tags ” reward programme for AR developer to acquire John Cash prizes for posit Lenses . The company also announce that it ’s launching educational pricing and a scholar discount forSpectacles , its developer - focussed AR glasses .
The theme of the first Challenge Tag is humor and is opened through January 31 . The developer of the first - plaza Lens will win $ 2,500 , while second and third piazza will get $ 1,500 and $ 1,000 , severally . Twenty honorable mentions will get $ 250 .
To enter , developers need to file for each challenge , build up a Lens in Snap ’s Lens Studio , and apply the Challenge Tag in the publishing cognitive process to be consider . Snap will announce new challenges each calendar month .
Lenses defer for a dirty money will be judged on their originality , technical excellence , and theme focus . AR developers from more than 100 countries worldwide can take part , thanks to Snap ’s fresh partnership with AR selling platformLenslist .
As for the young educational pricing and educatee discount for Spectacles , bookman , teachers , and staff from colleges and university will be able to access a pair for a subscription fee of $ 49.50 or € 55 a calendar month . The standard subscription fee is $ 99 per calendar month .
The educational pricing and student discount are accessible in all land where Spectacles is useable , which includes the U.S. , France , Germany , Spain , Italy , Austria , and the Netherlands . Any pupil or teacher enrolled or working at an accredited educational institution in these market is eligible .
Snap is mostly considered a leader in AR and is the fellowship that vulgarize the consumption of AR filter and lenses through its platform . Because Snap is an former adoptive parent of AR , the ship’s company has continued to put in the space over the years .
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With these new change , Snap is signaling its continued committedness to building and advancing AR .