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Snapchat ’s premium subscription is usher no signs of slowing ontogeny as it comes off its best month ever , in term of in - app revenue , new data indicates . As it turns out , many of Snapchat ’s younger exploiter are unforced to pay for the perks ofSnapchat+ , which offers tools to enhance stories , trap a Best acquaintance and change the app icon , as well as take in other access to new features , includingnew AI features , andmuch more . In November , the subscription oblation topped $ 20 million in net revenue ( after app storage fee ) for the first time , while subscription revenue rose by double digits in almost every country where Snapchat+ is springy .
That puts Snapchat+ far onwards of X Premium , the subscription product formerly hump as Twitter Blue . In November , X saw its gamy calendar month of in - app revenue purchase to engagement with $ 6.2 million in consumer outgo , but it was still less than a third of what Snapchat+ is play in .
The top markets fuel the subscription ’s consumer spending include the U.S. , U.K. , France , Australia and Canada . The U.S. ’s net revenue led the month in November , growing from $ 1.3 million to $ 1.8 million . This was followed by the U.K. ( $ 1.6 million net ) , France ( $ 1.2 million net ) , Australia ( $ 1 million net profit ) , and Canada ( $ 960,000 earnings ) . Or , more plainly put , the top 4 countries generated north of $ 1 million in revenue each for the Snapchat+ subscription .
Plus , the subscription is finding traction in unexpected areas as well , Apptopia found . For model , Saudi Arabia is the No . 7 market place by consumer spending — something that is n’t unwashed .
What ’s more , this data does n’t even provide the full picture for Snapchat+ , as the society has made it potential for U.S. exploiter to pay for a Snapchat+ subscription viagift cards soldon Amazon . Because those purchases are take stead outside the app memory board , a third party like Apptopia would n’t be able to track that spending . That mean Snapchat+ ’s revenue may be even higher than the house ’s estimate .
