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Snap has enter into an expand partnership with Google Cloud to power reproductive AI experience within Snapchat ’s My AI chatbot . The chatbot will leverage the multimodal capability of Google ’s Gemini AI to activate the chatbot to see unlike types of info , like text , audio recording , images , and videos .
Gemini is powering theGoogle Lens - similar featuresthat Snapchat announced at its yearly Snap Partner Summit last week . For illustration , users can ask Snap ’s My AI to translate a pic of a street planetary house in a strange country or ask the chatbot to pick out the healthiest choice on a menu .
Snap first launch My AI back in February 2023 . At launch , the chatbot was powered by OpenAI ’s ChatGPT . Now , the company is tapping Google ’s procreative AI models to allow the chatbot also to process icon , videos , and text .
Google said in an announcement that postdate Snapchat integration into Gemini into My AI , the chatbot saw over 2.5x as much engagement within the United States .
“ This partnership with Google Cloud reinforce everything that ’s so important to serving our biotic community , ” order Snap CEO Evan Spiegel , in the press firing . “ Snap is all about empowering people to state themselves , inhabit in the mo , learn about the macrocosm , and have playfulness together . Now with Gemini in My AI , Snapchatters can learn so much more about the world , do it really quickly in the moment , and easy share that with friends . ”
Today ’s announcement builds on the partnership between Snap and Google Cloud that has lasted for over 10 years .
While it makes signified for Snapchat to adorn in new AI features , sacrifice that its competitorsare also doing so , there arealready concernsabout the potential risk of infection My AI sit to users , particularly children . By making the chatbot even bright , the potential for risks may grow .
