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Snap is quiz a “ simplified version of Snapchat , ” CEO Evan Spiegel wrote in a verboseletterto employee issue on Snap ’s internet site Tuesday . The CEO says the simplified version aims to improve the platform ’s accessibility and usability . For those who rememberSnapchat ’s 2018 redesign , this news show may do petty to stoke authority .
Spiegel attempted to rally employee spirit with his letter on Tuesday after a cheerless year for the company ’s stock cost , which hasfallen about 50%in 2024 .
“ investor are concerned that we are n’t grow faster , ” said Spiegel in the letter .
The “ simplified ” Snapchat may be an seek to beguile elder drug user , who are historically complicate by the app ’s not - so - intuitive innovation . Snapchat does a caboodle skillful at attracting young audiences , who seem to just get the app . But this is n’t the first clip Snapchat has seek to reconcile these issue .
You might remember Snap ’s 2017 wage call when Spiegel admit he had heard that “ Snapchat is difficult to read or heavy to use , ” particularly for older folks . month later , Snappushed out a major redesignto reclaim those drug user , jamming Stories between private messages , among other variety that ended up infuriating more users than it draw .
A 2018 Change.org petition to “ remove the new Snapchat update ” received1.2 million signer , while celebrity influencers like Kylie Jenner , Chrissy Teigen , and Marques Brownlee expressed their frustration . But even worse , the redesign cratered the platform ’s ad views and tax revenue , alienate its younger exploiter alkali while fail in its command to attract older users . By May of 2018 , Snap was scrambling toroll backsome of the change .
Spiegel writes in Tuesday ’s alphabetic character that former test of the simplified redesign have been “ directionally positive , ” though the chief operating officer note “ We will be serious-minded and calculated about make a change of this order of magnitude . ” He ’s almost definitely alluding to the 2018 redesign failure , which I ’m sure no one at Snap has forget about .
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The announcement of a new , simplified version of Snapchat was tuck into Spiegel ’s liberal musings about Snap ’s concern scheme . He claim that Snap ’s venture into augmented reality glasses — which it calls Spectacles — would yield a market with no competitors . Perhaps he ’s pretending that Meta ’s AR glasses , Meta Ray - Bans , simply do n’t survive ?
