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Attendees walk under and pose in front of a CES sign during CES 2024 at the Las Vegas Convention Center.

CES 2025, the annual consumer tech conference held in Las Vegas, is upon us — and this is where you…

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Sony has been trickle out details of the Afeela firebrand it launch with Honda ever since itunveiled the EVin 2023 . But it ’s held back one liberal particular — until today .

Sony CEO Kenichiro Yoshida announced Monday at CES 2025 that the four - threshold Afeela EV would have a starting price of $ 89,900 . The Sony Honda Mobility brand will also extend a higher — and therefore more expensive trim — that starts at $ 102,900 .

Both rendering of the Afeela will include a three - year complimentary subscription to certain functionality and features . The company also declare it has opened up booking for the Afeela EV . Customers in California can make a reservations for a refundable $ 200 fee .

Afeela is a four - threshold all - galvanizing sedan that is intend to combine the reliability and manufacture prowess of Honda and all the infotainment and software potentiality of entertainment technology ship’s company Sony . In anearly conceptshown to TechCrunch in 2023 , the vehicle had a moving picture field - same display , plushy seats , and a yoke - like guidance cycle . There were other odd concept - like item — or want thereof — such as no door handles .

The production version will likely be tone down and more naturalistic . For instance , door handgrip of some kind . But the interplay between software and hardware , like sensing element and screens , will have a starring role . More details about the Afeela are await to be released Tuesday during a separate CES insistency league .

From the Storyline:Live Updates CES 2025: The final reveals and analysis as the event nears its end

CES 2025 , the yearly consumer tech conference held in Las Vegas , is upon us — and this is where you …