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Naver Pay CEO Park Sang-jin (left), Chiliz CEO Alexandre Dreyfus (right)Image Credits:Naver

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Many tech company are expound their reach into the web3 market , integrating blockchain and web3 applied science into their product and Service . In the previous development , South Korean internet giantNaveris launching its first digital plus wallet , Naver Pay Wallet , for the Korean market . It is partnering withChiliz , a blockchain provider for sports and entertainment , as the inaugural blockchain for the wallet .

Naver Pay is a roving defrayment servicing from Naver . With its fresh crypto wallet , Naver Pay Wallet , the company is offer a non - tutelary wallet , meaning user directly hold in their private keys and digital assets .

“ The Naver Pay Wallet is not direct to become a distinctive crypto notecase , but a service around usefulness and dedication blockchain technology , ” founder and CEO of Chiliz Alexandre Dreyfus say in an consultation with TechCrunch .

In South Korea , more than 97,000 online and offline merchants use Naver Pay , a payment religious service that started its life on Naver ’s tocopherol - mercantilism program Naver Shopping . The digital asset wallet serves as a valuable testing earth for potential loyalty course of study for merchandiser on Naver employ Chiliz blockchain technology , Dreyfus told TechCrunch .

Naver ’s digital plus pocketbook , which is in beta , allows33 million usersto oversee their digital assets and enable users to stash away NFTs . It will also add other functionalities , such as desegregation with decentralised apps , fan tokens and a dedication program for Naver ’s merchandiser internet , Dreyfus notice .

“ The target client are tech - savvy South Koreans who are already using Naver Pay for digital proceedings and are interested in exploring blockchain applied science , particularly in the realms of variation , amusement and digital assets , ” Dreyfus said .

Naver Pay Wallet can vie with other Korean digital defrayal platforms that are exploring blockchain consolidation . Still , Naver ’s huge user base place it in a strong position to dominate the market and become the “ Google Pay / Apple Pay ” of South Korea , Dreyfus excuse . Its user - friendly political platform will lower the barrier to entry for blockchain technology , accelerating mainstream acceptance , Dreyfus add .

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The wallet will support the Chiliz Chain as its first blockchain — the strategic partnership between Naver and Chiliz does not involve a verbatim investing , Dreyfus noted . Naver could add support for more blockchains in future Naver Pay Wallet updates .