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mushroom cloud are having a moment . Whether it ’s in the conformation of afunctional drinkable , using the mushroom cloud origin to makealternative protein , creatingleather - similar materialsor just themushroomitself , the fungi is gaining an audience .

Spacegoodsis the tardy startup to join this craze . The London - found health brand is tapping into functional mushroom andnootropicsto make a line of powder blends that it touts enhances energy , relaxation , mood and worldwide well - being .

vitamin E - commerce enterpriser Matthew Kelly set up the troupe in April 2022 after building a company visit Neon Beach that he grew to £ 10 million butcouldn’t withstand supply chain issue during the global pandemic . In the aftermath , Kelly told TechCrunch he was low-spirited and just not taking care of himself .

“ I was depressed , gained weighting and was drinking too much coffee , ” Kelly said . “ I startle learning about functional mushroom cloud and voguish brands in America . A fate of hoi polloi have similar offspring with too much coffee and anxiety , so I need to stack a lot of those ingredients . And in the U.K. , the brands all look the same on the ledge , so I want to support out with something pink . ”

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Spacegoods ’ flagship product , call “ Rainbow Dust , ” was created to be like coffee , but without the post - drink jitters and crashes . Rainbow Dust has 80 milligrams of caffeine and comes in smack like chocolate , vanilla cinnamon and chocolate orange .

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It also has an “ Astro Dust ” product phrase for rest and sopor . They are think to be mixed with water , milk , a protein handclasp or added to eve tea .

The two formulations include plants and mushroom cloud , including ashwagandha and Cordyceps and Lion ’s Mane mushrooms . Lion ’s Mane , in picky , was shown to positively bear upon cognitive function and mood in unseasoned grownup , according to a 2023 National Institutes of Health pilot program bailiwick .

In the class since plunge , Spacegoods has attract more than 75,000 customers . The company is mainly verbatim - to - consumer , via its website and Amazon , and sells in the United Kingdom and European markets like the Netherlands and Germany . It is also in 400 brick - and - mortar memory in the U.K. , including Holland & Barrett . Other retailers are in the works for this year , Kelly said .

Today , Spacegoods announce a £ 2.5 million ( $ 3.1 million ) seed round conduct by Five Seasons Ventures , with participation from Redrice Ventures , Slingshot Ventures and G - FUND . In total , the company has raised £ 3 million , which includes a pre - seed circle from angel investors .

Kelly project to invest the capital in hiring and accelerating ontogeny . He forecasts that the company will be able to increase revenue by 3x what it did in 2023 . Spacegoods is also launching additional powder smack and a gummy product in the coming months .

In backing Spacegoods , Saskia Hoebée , principal at Five Seasons Ventures , say in a statement that the ship’s company is “ a first mover in the novel category of mushroom cloud - based energy and supplements . ”

“ The caller operates at the crossway of three voguish securities industry : appurtenance , useable drinkable and coffee successor , all in which high growth is expected in the come age due to increased consumer requirement for clean energy and broader health , ” Hoebée sound out .

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