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Spotifyis adding medicine videos to its mobile and desktop apps in some markets . They are tightly desegregate with the party ’s euphony library as the streaming giant star lets you seamlessly switch between audio and euphony video in its wandering and desktop apps .

However , music videos are only available in beta in 11 choice marketplace for now — and the U.S. is n’t part of this initial rollout . Here ’s the full list of countries where you ’ll find music video starting today : Brazil , Colombia , Germany , Indonesia , Italy , Kenya , the Netherlands , Poland , Philippines , Sweden and the U.K.

“ For this beta rollout , we choose these market place based on a number of criterion including mart size and the accessibility of local mental object support … remain tuned as we desire to flourish the catalog of medicine video and increase availability to more body politic , ” Spotify ’s VP Global Head of Consumer Experience Sten Garmark said in an email .

In addition to living in one of those countries , medicine videos also require an active exchange premium subscription . costless user still have to head over to YouTube to watch music television .

Here ’s how it ’s going to cultivate . alternatively of searching for medicine videos directly or browsing videos in a separate section of the app , music video can be started from the “ Now play ” projection screen . When you ’re listening to a song that has a music video , you’re able to tap on a push button that say “ tack to Video ” to … switch to video .

The music video recording bulge out playing from the beginning ( even if you were in the middle of the track ) and replaces the record album nontextual matter . If you require to view the video in full silver screen , you may go around your phone to landscape .

For this lineament , Spotify is n’t merely plant a YouTube video or partnering with a third - political party troupe . The company is host these video directly and deliver them to its users without any ads . When inquire about royal line when a birdsong is played in video format compare to an audio stream , the fellowship did n’t answer .

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If you need to go back to desktop listening , you may tap on the button that says “ Switch to Audio ” to plough off the music video . And if you watch the euphony video until the end , Spotify will play the next song in your queue in sound .

On desktop , music videos appear in the right - helping hand newspaper column with data about the current song and creative person . Spotify read that the feature is also available on TVs , where it make a lot of horse sense . As a reminder , the company has released apps for the Apple TV , Android TV , Fire TV devices , gaming consoles and several smart television models .

At first , only a limited bit of euphony videos will be usable in Spotify . But the company has already secured dispersion right to add more picture down the road .

“ In our initial genus Beta rollout , we ’re starting with a limited subset of the full catalog , which includes M of euphony videos . Within this subset , we aimed to prioritize a extensive compass of genres and creative person across our launching markets , “ Garmark said .

The timing of this feature release is interesting , as Universal Music Grouppulled outits songs from TikTok conform to a dispute over royalties . With music videos , Spotify is adding more telecasting content to its app , beyond Clips ( poor picture of artists talking to fans ) and Canvas ( loop record album artworks ) .

At the same time , Spotify is also catching up with other streaming table service as euphony video recording are usable in YouTube Music when you seek for a song or when you browse an artist page . Apple Music also has music TV in a separate part on each artist Sir Frederick Handley Page . But , in both suit , it ’s not as easy to throw from sound recording to telecasting .