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Spotify’sadditionof its AI DJ feature of speech , which introduce personalise song selections to user , was thecompany ’s first pace into an AI future . Now , Spotify is developing an alternative version of that DJ that will speak Spanish .
References to the raw AI DJ were spotted in the app ’s code by tech veteran and reverse engineerChris Messina . He found meter reading that user would be able to tack the AI DJ ’s spoken communication from English to Spanish , as well as reference to the new DJ ’s name , “ DJ Livi . ” The code also suggests this AI disc jockey would be useable in Mexico .
Assuming it roll out , DJ Livi would exemplify the first language elaboration for the lineament , as its existing AI DJ — DJ X — launched globally last twelvemonth , but only in English .
arrive at for comment , Spotify did n’t quarrel the finding .
“ At Spotify , we routinely acquit a number of tests aimed at letting user express themselves through the medicine they hump , ” a caller spokesperson said . “ Some of those end up pave the path for our broader user experience and others serve only as significant learnings . We have no further tidings to share on next plans at this time , ” they summate .
In other language , Spotify is n’t yet ready to sustain definite launch design for a Spanish - speaking AI DJ as , for now , the feature is only conceive an experimentation . However , it would make horse sense for Spotify to pore on this demographic , given thepopularity of the Spanish language globally , where it ranks behind English , Mandarin and Hindi . Plus , Spanish is wide spoken in the U.S. , a cardinal market for Spotify , where there areover 42 million peoplewho speak the speech communication at home . presumptively , anyone would be able to set their AI disk jockey to Spanish , if the feature were to found .
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An AI DJ is n’t the only elbow room Spotify has been testing new AI technologies . The company has also try out withusing AI to make server - read ads for podcastsand personalizedAI playlist you could build using prompts . Spotify CEO Daniel Ekhas also tease plansfor using AI across its clientele in areas like personalization , ads and podcast sum-up .
