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Spotify already happen success with its popularAI DJ feature , and now the streaming music help is bringing AI to playlist creation . The party on Monday introduced into genus Beta a new option called AI playlists , which allows users to generate a playlist found on written command prompt .

The feature will initially become available on Android and iOS gadget in the U.K. and Australia and will evolve over time .

In addition to more standard play list origination requests , like those base on literary genre or time frame , Spotify ’s employment of AI means multitude could ask for a wider variety of custom playlists , like “ songs to serenade my kat ” or “ beats to battle a zombi spirit apocalypse , ” Spotify suggests . command prompt can reference all sorts of things , like places , fauna , activities , motion picture characters , colors or emojis . The troupe notes that the best play list are generated using prompts that take a combining of music genre , moods , creative person and decades , however .

Spotify also leverages its discernment of user ’ tastes to customize the play list it make with the feature .

After the play list is generate , user can then use the AI to retool and polish the end outcome by issuing bidding like “ less cheerful ” or “ more pop , ” for example . Users can also swipe left on any songs to hit them from the playlist .

In terms of the technology , Spotify says it ’s using large language models ( LLMs ) to realize the user ’s intent . Then , Spotify uses its personalization technology — the information it has about the listener ’s history and preferences — to carry out the command prompt and make a personalized AI - generated playlist for the exploiter .

The company uses a range of third - party tools for its AI and car encyclopedism experience .

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TechCrunchfirst reportedin October 2023 that Spotify was educate AI playlists , when reverse engineers Chris Messina and Alessandro Paluzzi shared screenshots of codification from Spotify ’s app that referred to AI playlists that were “ based on your command prompt . ”

Spotify at the clip declined to gloss on the finding , say it would not put up a statement on possible new feature of speech . However , in December 2023,the company confirmedthat it was testing AI - driven play list creation after a TikTok TV of the feature surfaced showing what the Spotify user described as “ Spotify ’s ChatGPT . ”

The feature article is found in the “ Your Library ” tab in Spotify ’s app by tapping on the positive button ( + ) at the top right of the screen . A drink down - up fare appears demonstrate the AI Playlist as a new option alongside the survive “ Playlist ” and “ Blend ” options .

If a auditor ca n’t reckon of any prompts to try , Spotify tender prompt suggestions to facilitate people get started , like “ get focus at work with subservient electronica , ” “ fill in the muteness with setting café music , ” “ get pumped up with playfulness , upbeat , and positive songs ” or “ explore a recess musical genre like Witch House ” and many others .

To hold open an AI play list , tap the “ Create ” button to add it to the library .

The company observe the AI has guardrails around it so it will not respond to unsavory prompt or those focalize on current event or specific brands .

Spotify has been endue in AI engineering to meliorate its cyclosis service for many months . With the launch of AI DJ , whichexpanded globally last year , the party used a combination of Sonantic and OpenAI technology to create an artificial version of the voice of Spotify ’s head of cultural partnerships , Xavier “ X ” Jernigan , who introduce personalized song selections to the user . Last year , Spotify said it was induct in in - house researchto better understand the latest in AI and bombastic speech communication modelling .

chief executive officer Daniel Ek has also teased to investorsother ways Spotify could leverage AI , admit by summarizing podcasts , create AI - generated audio ads and more . The caller has also looked into using AI technical school that wouldclone a podcast host ’s voice for host - read ads .

Ahead of AI playlists , Spotify launched a like characteristic , Niche Mixes , that allowed users to create personalised playlists using prompts , but the product did not leverage AI technology and was more limited in terms of its voice communication savvy .

Spotify spotted evolve AI - generated playlist created with prompt