Topics
former
AI
Amazon
Image Credits:Spotify
Apps
Biotech & Health
Climate
Image Credits:Spotify
Cloud Computing
Commerce
Crypto
Image Credits:Spotify
initiative
EVs
Fintech
Fundraising
appliance
Gaming
Government & Policy
Hardware
layoff
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
certificate
Social
infinite
Startups
TikTok
transport
speculation
More from TechCrunch
result
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
Contact Us
Spotify already happen success with its popularAI DJ feature , and now the streaming music help is bringing AI to playlist creation . The party on Monday introduced into genus Beta a new option called AI playlists , which allows users to generate a playlist found on written command prompt .
The feature will initially become available on Android and iOS gadget in the U.K. and Australia and will evolve over time .
In addition to more standard play list origination requests , like those base on literary genre or time frame , Spotify ’s employment of AI means multitude could ask for a wider variety of custom playlists , like “ songs to serenade my kat ” or “ beats to battle a zombi spirit apocalypse , ” Spotify suggests . command prompt can reference all sorts of things , like places , fauna , activities , motion picture characters , colors or emojis . The troupe notes that the best play list are generated using prompts that take a combining of music genre , moods , creative person and decades , however .
Spotify also leverages its discernment of user ’ tastes to customize the play list it make with the feature .
After the play list is generate , user can then use the AI to retool and polish the end outcome by issuing bidding like “ less cheerful ” or “ more pop , ” for example . Users can also swipe left on any songs to hit them from the playlist .
In terms of the technology , Spotify says it ’s using large language models ( LLMs ) to realize the user ’s intent . Then , Spotify uses its personalization technology — the information it has about the listener ’s history and preferences — to carry out the command prompt and make a personalized AI - generated playlist for the exploiter .
The company uses a range of third - party tools for its AI and car encyclopedism experience .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
TechCrunchfirst reportedin October 2023 that Spotify was educate AI playlists , when reverse engineers Chris Messina and Alessandro Paluzzi shared screenshots of codification from Spotify ’s app that referred to AI playlists that were “ based on your command prompt . ”
Spotify at the clip declined to gloss on the finding , say it would not put up a statement on possible new feature of speech . However , in December 2023,the company confirmedthat it was testing AI - driven play list creation after a TikTok TV of the feature surfaced showing what the Spotify user described as “ Spotify ’s ChatGPT . ”
The feature article is found in the “ Your Library ” tab in Spotify ’s app by tapping on the positive button ( + ) at the top right of the screen . A drink down - up fare appears demonstrate the AI Playlist as a new option alongside the survive “ Playlist ” and “ Blend ” options .
If a auditor ca n’t reckon of any prompts to try , Spotify tender prompt suggestions to facilitate people get started , like “ get focus at work with subservient electronica , ” “ fill in the muteness with setting café music , ” “ get pumped up with playfulness , upbeat , and positive songs ” or “ explore a recess musical genre like Witch House ” and many others .
To hold open an AI play list , tap the “ Create ” button to add it to the library .
The company observe the AI has guardrails around it so it will not respond to unsavory prompt or those focalize on current event or specific brands .
Spotify has been endue in AI engineering to meliorate its cyclosis service for many months . With the launch of AI DJ , whichexpanded globally last year , the party used a combination of Sonantic and OpenAI technology to create an artificial version of the voice of Spotify ’s head of cultural partnerships , Xavier “ X ” Jernigan , who introduce personalized song selections to the user . Last year , Spotify said it was induct in in - house researchto better understand the latest in AI and bombastic speech communication modelling .
chief executive officer Daniel Ek has also teased to investorsother ways Spotify could leverage AI , admit by summarizing podcasts , create AI - generated audio ads and more . The caller has also looked into using AI technical school that wouldclone a podcast host ’s voice for host - read ads .
Ahead of AI playlists , Spotify launched a like characteristic , Niche Mixes , that allowed users to create personalised playlists using prompts , but the product did not leverage AI technology and was more limited in terms of its voice communication savvy .
Spotify spotted evolve AI - generated playlist created with prompt