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Spotify’slive audio app is no longer active , but the company has been using the tech to connect fans and creative person better with the “ Listening Party ” feature film . The feature film lets high - lease fan join events like releasing of an album by an creative person with opportunity to ask them question .
The fellowship confirmed to TechCrunch that it has been test this feature in the U.S. and Indonesia since December 2023 with plans to thrive to more markets .
“ It ’s still in its early stages but we ’ve had a few artists test over the last few months , including Zara Larsson and Bleachers , ” a Spotify representative said .
A Listening Party is listedunder the effect sectionof an artist ’s visibility . Spotify said that while typically top fans of a dance band receive a specific invitation , any Spotify Premium user can fall in the Listening Party through the listing . The company did n’t pin down what sort of user counts as a top fan besides kinsfolk who have “ establish an phylogenetic relation for the creative person over fourth dimension . ”
Since Spotify is using real - time audio technical school , fans can call for to go “ onstage ” during a session to interact with the artist . Plus , each listen company has a springy chat elbow room during the event .
The troupe said the feature allows devotee to shop the late merch from artist while streaming music alongside other fan . Last class , the company launchedan in - app Merch Hub , to give fans personalized recommendations to corrupt stuff from different artists .
Notably , Spotify has hada Group Session feature film to hear to songs with your friends . Now it is prove to bring parts of grouping heed and live audio interactions together with the Listening Party feature film .
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Over the last few years , the company has also tried to grow direct betrothal between fans and artists throughmerchandise sales , events , andticketing .
