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Spotify ’s anticipated year - goal review , Spotify Wrapped , has get in today with several new features in store — include an analysis of your listening substance abuse called “ Me in 2023 , ” which describe not what you stream , but how ; “ Sound Town , ” which twin you with a urban center based on your hearing history and shared artist chemical attraction ; and a burger - panache layout of your favorite genres , designed for social share-out . Other popular Spotify feature like Blend and the app’snewer AI DJwill also now be integrated into Spotify ’s year - end revue , with the latter offering a personalised experience free-base on your listening in 2023 along with AI - vocalise commentary around your top artist , genres and songs .
Now in itsninth year , the root word for Spotify wrap 2023 is about observe what ’s “ literal , ” the company told an audience on Tuesday at a livestreamed trailer event .
That ’s an especially timely subject , have that the rise of AI has made it heavy to bonk “ what cognitive content is bring forth and what is not , ” explain Spotify ’s Global Group Creative Director Marie Roenn , speaking at the event where Wrapped was unveiled alongside Spotify ’s year - end list of top artists , albums , vocal and podcasts .
Despite this centering , enwrap this class will , in fact , include AI elements . The app’swell - receive AI DJ , whose voice and personality are based on Spotify ’s head of Cultural Partnerships , Xavier “ X ” Jernigan , will draw Spotify users through their Wrapped experience , offering medicine and comment throughout the first workweek after Wrapped launches .
Another addition will bring Blend ’s collaborative playlists into Wrapped . With Blend , friends can combine the song they both care into a individual play list . Now , user will be able to make a Wrapped Blend of sorts by knock on their “ 2023 Top Songs ” filter and then ask for their friends to make a Blend with them , ground on their yr of heed .
As in previous years , Spotify has also come up with other playfulness , social constituent that turn its data and insights into sharable features .
The highlighting this twelvemonth let in “ Me in 2023 , ” a personalised experience that will identify substance abuser as rival up with one of 12 listening fiber that good name the way you listen to music . For exercise , a “ Shapeshifter ” quickly move from one artist to the next ; “ Luminary ” flirt light , upbeat music the most ; the “ Alchemist ” creates playlists more than others do ; and so on . Jernigan told the audience he was the latter , noting he made and listened to playlists more than the middling someone .
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“ Sound Town ” also offers a newfangled spin on Spotify ’s information by matching drug user to a city where listening habits are shared and the same artists are often teem — a feature that may make users feel more attached with the orbicular cyclosis community .
Meanwhile , Spotify has refreshed the way it render users their Top 5 ’s , with your Top 5 genres stacked up in a sandwich - style design — which was also mirrored by the catering options at Spotify ’s live prevue upshot , in fact .
Users ’ Top 5 Artists will now let you see the calendar month your listening peak for each creative person . This could be tie to when you were go steady the creative person dwell on term of enlistment . For example , with Taylor Swift ’s Eras Tour , buff may have prepped by streaming more fleet song in advance . Swift was also unsurprisingly Spotify ’s most - rain cats and dogs spherical artist with 26.1 billion global streams since January 1 and she ruin her own record with “ 1989 ( Taylor ’s Version ) ” which became the most - streamed album in a single day .
In addition to top creative person and musical genre , drug user will again be able to see their top birdcall , podcasts and minutes listened in 2023 .
Spotify is also add back Artist Messages , a lineament where fans will invite video content from their favored artists , free-base on their listening account . This yr , the Your Artist Messages lineament will include over 40,000 creative person , include heavy names like Taylor Swift , Bad Bunny , Peso Pluma , NewJeans , SZA , KAROL G , Dolly Parton and others . Spotify estimates that the “ huge absolute majority ” of users will get a subject matter from an artist this year .
Keeping in line with the app’sTikTok - inspired redesign earlier in 2023 , user will gain admittance to their Wrapped feed from the app ’s Home Screen . Here , they ’ll also find Spotify ’s “ best of ” editorial playlist , merch from their top artist , concerts nearby and more .
twine is also making its path to the metaverse , with a Roblox tie - in . Spotify ’s Roblox app , “ Spotify Island , ” will introduce a interlingual rendition of Wrapped called “ WonderWrapped ” where user will be able to get limited - edition merchandise , actually mount into the top chart and participate in other characteristic .
Other integrating and tie beam - ups include a deal with FC Barcelona which will see players trying to guess each others ’ Wrapped in videos and will see Spotify featured on the LED screens at upcoming match . wrap will also be integrate with Alexa , Google Assistant and Siri ( you could postulate for your “ Top Songs 2023 ” ) . Meanwhile , audio - only enwrap “ Listening party ” will go live on the entanglement with quality creative person like Ava Max , JVKE , Chelsea Cutler , Lauren Daigle and others .
Spotifyartistsandpodcasterswill also again have access to their own individualized Wrapped microsites where they can reexamine how their sports fan connected with their work during the year .
Alongside the launch of Wrapped , Spotify also revealed its top artists , song , albums and podcasts for the twelvemonth . Globally , the top artists were ( in order of magnitude ) Taylor Swift , Bad Bunny , The Weeknd , Drake , Peso Pluma , Feid , Travis Scott , SZA , Karol G and Lana Del Rey .
To honour Swift ’s winnings , Spotify included an in - app Easter Egg which will change the advancement bar when wreak a Swift song to match the strain ’s Era color , while the progression button turn into a light .
Top podcasts were The Joe Rogan Experience , Call Her Daddy , Huberman Lab , anything goes with emma chamberlain , On Purpose with Jay Shetty , Crime Junkie , This Past Weekend w/ Theo Von , Serial Killers , The Diary Of A CEO with Steven Bartlett and TED Talks Daily . Other top listscan be view on Spotify ’s blog .
While Wrapped is still an experience rival streamer endeavor to copywith less succeeder , this year ’s Wrapped feel a bit routine . In a class where AI is being celebrated — and even Spotify is benefiting with its AI DJ — we expected to see even more AI - inspire feature , like a chatbot you could ask about your Wrapped data , or the inclusion of AI art at the very least . or else , Spotify swung in the opposite counselling , dub now the cultural minute to lionize what ’s “ real , ” not what ’s generate . It ’s a nod to the AI movement , but decidedly not an embrace — and perhaps a hesitation driven by how AI will impact music . After all , when AI can rise John Lennon , who make out what ’s still existent ?
Nevertheless , Wrapped remains a successful Cartesian product , havinggrownfrom 30 million substance abuser engaging with the experience in 2017 to more than 120 million by 2021 . Last yr , Wrapped grew even full-grown , ascertain engagement that progress to 156 million substance abuser by December 31 .
