Topics

a la mode

AI

Amazon

Article image

Image Credits:fcscafeine / Getty Images

Apps

Biotech & Health

mood

surreal paper butterflies come out free from the pages of a book, abstract concept (Image Credits: fcscafeine / Getty Images)

Image Credits:fcscafeine / Getty Images

Cloud Computing

Commerce

Crypto

Enterprise

EVs

Fintech

fund raise

convenience

Gaming

Google

Government & Policy

computer hardware

Instagram

Layoffs

Media & Entertainment

Meta

Microsoft

Privacy

Robotics

Security

societal

outer space

startup

TikTok

Transportation

Venture

More from TechCrunch

Events

Startup Battlefield

StrictlyVC

Podcasts

Videos

Partner Content

TechCrunch Brand Studio

Crunchboard

Contact Us

If content is big businessman , then the focus today is on how the king is exposit the empire : Print and traditional media first got augmented by website , and now internet site are being augment by a tight - expand landscape painting of apps , social medium platform and content create by contrived intelligence . Now a society that ’s building for that content horizon has raise a big round of funding to expand its business sector .

Storyblok , a inauguration out of Linz , Austria , that provides a content management system ( CMS ) for organizations establish around the “ headless ” concept , has closed a Series C unit of ammunition of $ 80 million . The startup targets the middle ground between platform that offer unbending templates , and those that alleviate a full - ascendancy approach that might ask build and maintaining unlike constituent of a content and front - closing tech push-down storage .

The inauguration plans to employ the fund to continue exposit further into Europe and the U.S. and to bring new automation and AI tool into the mix .

Some of that is already get a boost : Alongside the financial backing announcement , Storyblok is launch the genus Beta of Ideation Room . The company describes this as a “ collaborative space within Storyblok where [ substance abuser ] can make grow novel thought together at the source of the universe physical process , using AI to help improve content and bring it to life . ”

Dominik Angerer , the chief executive officer and founder of Storyblok , enounce that the troupe was working with OpenAI on that AI tooling , so have a bun in the oven to see some procreative AI work not only into making the chopine more intuitive to expend , but also potentially to populate the depicted object on the political platform .

The company now has a staff of 240 , and it will be rage up hiring .

Brighton Park Capital , a new investor in the party , is leading the Series C. This is a substantial raise for the inauguration , which last evoke a$47 million Series Bin 2022 . As with that last round , it ’s not reveal its valuation , but it sound out its users have more than double since that last cycle to 200,000 from 74,000 in 2022 , and we understand that this is definitely an “ up around . ”

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

Storyblok has raised $ 138 million to date .

Angerer told TechCrunch that he roughly carry the ship’s company to be profitable by the end of 2025 .

“ It ’s a massive securities industry , ” he said , estimating that the great opportunity for CMS players — which include others like Contentful , WordPress and Commercetools ( focused on e - commerce ) — is around $ 20 billion to $ 25 billion every year . “ People used to remember that capacity was valuable for B2C brands that were link with their consumer , but progressively , it ’s core to the strategy for almost any troupe in any industriousness , ” he said . “ The mass market is still moderate by legacy companies , with modern headless player like us taking just a percentage . ”

Storyblok ’s vainglorious merchandising point is that its services are used not just by the developers — typically the final stage customers of CMS services — but also by non - technical workers . Its customers include Adidas , T - Mobile , Renault , and the alt - milk brand Oatly . wholly , its platform hosts some 250,000 alive task .

Jehovah have long make do with the challenge of building an interview , and thus a byplay , off the back of content . These days , that set of challenge has burgeon into something of an existential crisis thanks to the rise of AI . There has always been something sacrosanct about what a human brings to the equation when it come to creativity , but with the rise and increase sophistication of generative AI , is the human being really go to be needed tomorrow ?

Storyblok has so far been focused on position the human Godhead front and center . But in making its tools easier to use with AI , the vainglorious question will be what part those humans play in the longer run .

For now , it ’s a big enough proposition to back troupe that are using AI for more immediate assistance , said Kevin Magan of Brighton Park .   “ Almost all of our companies have AI as an important part of their Cartesian product today or product roadmap , ” he order . “ We ’re not focus a huge amount of time on a lot of the foundational models and things like that , but we do finger powerfully that AI is going to be a element of most coating - grade software package . ”

In addition to Brighton Park , previous backers HV Capital , Mubadala Capital , 3VC , and Firstminute Capital also participated in the Series C round .