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If content is big businessman , then the focus today is on how the king is exposit the empire : Print and traditional media first got augmented by website , and now internet site are being augment by a tight - expand landscape painting of apps , social medium platform and content create by contrived intelligence . Now a society that ’s building for that content horizon has raise a big round of funding to expand its business sector .
Storyblok , a inauguration out of Linz , Austria , that provides a content management system ( CMS ) for organizations establish around the “ headless ” concept , has closed a Series C unit of ammunition of $ 80 million . The startup targets the middle ground between platform that offer unbending templates , and those that alleviate a full - ascendancy approach that might ask build and maintaining unlike constituent of a content and front - closing tech push-down storage .
The inauguration plans to employ the fund to continue exposit further into Europe and the U.S. and to bring new automation and AI tool into the mix .
Some of that is already get a boost : Alongside the financial backing announcement , Storyblok is launch the genus Beta of Ideation Room . The company describes this as a “ collaborative space within Storyblok where [ substance abuser ] can make grow novel thought together at the source of the universe physical process , using AI to help improve content and bring it to life . ”
Dominik Angerer , the chief executive officer and founder of Storyblok , enounce that the troupe was working with OpenAI on that AI tooling , so have a bun in the oven to see some procreative AI work not only into making the chopine more intuitive to expend , but also potentially to populate the depicted object on the political platform .
The company now has a staff of 240 , and it will be rage up hiring .
Brighton Park Capital , a new investor in the party , is leading the Series C. This is a substantial raise for the inauguration , which last evoke a$47 million Series Bin 2022 . As with that last round , it ’s not reveal its valuation , but it sound out its users have more than double since that last cycle to 200,000 from 74,000 in 2022 , and we understand that this is definitely an “ up around . ”
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Storyblok has raised $ 138 million to date .
Angerer told TechCrunch that he roughly carry the ship’s company to be profitable by the end of 2025 .
“ It ’s a massive securities industry , ” he said , estimating that the great opportunity for CMS players — which include others like Contentful , WordPress and Commercetools ( focused on e - commerce ) — is around $ 20 billion to $ 25 billion every year . “ People used to remember that capacity was valuable for B2C brands that were link with their consumer , but progressively , it ’s core to the strategy for almost any troupe in any industriousness , ” he said . “ The mass market is still moderate by legacy companies , with modern headless player like us taking just a percentage . ”
Storyblok ’s vainglorious merchandising point is that its services are used not just by the developers — typically the final stage customers of CMS services — but also by non - technical workers . Its customers include Adidas , T - Mobile , Renault , and the alt - milk brand Oatly . wholly , its platform hosts some 250,000 alive task .
Jehovah have long make do with the challenge of building an interview , and thus a byplay , off the back of content . These days , that set of challenge has burgeon into something of an existential crisis thanks to the rise of AI . There has always been something sacrosanct about what a human brings to the equation when it come to creativity , but with the rise and increase sophistication of generative AI , is the human being really go to be needed tomorrow ?
Storyblok has so far been focused on position the human Godhead front and center . But in making its tools easier to use with AI , the vainglorious question will be what part those humans play in the longer run .
For now , it ’s a big enough proposition to back troupe that are using AI for more immediate assistance , said Kevin Magan of Brighton Park . “ Almost all of our companies have AI as an important part of their Cartesian product today or product roadmap , ” he order . “ We ’re not focus a huge amount of time on a lot of the foundational models and things like that , but we do finger powerfully that AI is going to be a element of most coating - grade software package . ”
In addition to Brighton Park , previous backers HV Capital , Mubadala Capital , 3VC , and Firstminute Capital also participated in the Series C round .