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Publishing platform Substack is now pushing user to install its nomadic app by offering talented subscriptions . While Substack itself is available across platform , including the web , those who want to take advantage of the detached subscription offer can only do so after download the roving app to their gadget .
The barren subscription fling is being email to Substack user with a study like “ Here ’s $ 6 ” or “ Here ’s $ 7 ” ( or however much the free month costs ) . But if they click the radio link to claim the natural endowment from a desktop , they ’re conduct to a pop - up that says , “ Accept this endowment in the Substack app . ” exploiter can then do so by scanning a QR code or by infix in their email address , then opening the link sent from their email app on their sound .
Feedback on this latest movement is mixed , with some user quetch that Substackdoesn’t postulate an appor that it should offerthese free subscriptions to everyone . Others — including marketers , of course — havepraisedthe app - specific campaign as a cagey crusade .
Whatever the drug user sentiment , the move so far seems to be lick . App downloads for the Substack app on iOS have shot up from 7,752 global daily installs on October 31 to 17,382 as of November 3 , harmonize to data fromAppfigures . Over the past month , the app see somewhere between 6,600 and 8,900 day-after-day downloads , though it largely hovered in the low 8,000s . Its app ranking grew from 7th to fourth office in the News category on iOS in the U.S. App Store ; that ’s notable move given it ’s arriving amid election season when more consumers are downloading news apps in drove .
The company says its decision to target app installs derive about afternew information indicatedthat the Substack mobile app has become the No . 1 reference of all subscriptions on its political platform . In other words , Substack ’s roving users are more engaged and more likely to pay to follow their favorite publisher , the company excuse in a recent blog Wiley Post .
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Substack says its app is still in combat-ready development , but these new findings have pushed the company to look for other way to bring more citizenry to the mobile app .
