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Substack continues to double down on video amidTikTok ’s uncertain futurein the U.S. The party announce on Monday that it ’s rolling out a scrollable video feed in its app , making it the latest chopine to introduce a TikTok - corresponding feed .
present the timing of the launch , Substack is in all probability aim to capitalize on the possible void leave by TikTok if it face a prohibition in the United States .
The move come a calendar month afterSubstack announcedthat it would start allowing creators to monetize their videos on the platform and let them put out video posts directly from the Substack app .
Substack firstlaunched native videoback in 2022 and later bring in an in - app Media Tab in 2024 . The tab has now been redesign into a scrollable video provender that will feature shortsighted - frame videos , include picture note and clips from video posts . Substack plans to launch long - form and podcast previews in the provender soon .
The company believes that the fresh feed will admit for better profile and discovery for God Almighty trying new formats while also break reviewer a better style to come across raw linear perspective and voices beyond their inbox .
As of February , 82 % of the program ’s top - earning writers are using multimedia — up from just over 50 % last April , Substack tell . The ship’s company conceive the new video feed will supercharge this momentum , as it tolerate creators to grow their audience right where they publish .
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With this new TikTok - similar feed , Substack is looking to encounter the growing demand for quick , sting - sized capacity . Substack joins numerous other popular apps that have launched their own short - physique telecasting provender following TikTok ’s ascension in popularity , includingInstagram , YouTube , Snapchat , Netflix , LinkedIn , and more .
