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Superlogic , a startup that serve give consumer a way to practice rewards points toward experiences , has promote $ 13.7 million at a $ 200 million evaluation , the caller tells TechCrunch alone .
Lin Dai , CEO and atomic number 27 - founder of Miami - basedSuperlogic , say his company ’s technology is design to “ enhance the value of advantage points ” by impart consumers a broader range of choice in how to use them . Its platform stopper directly into existing commitment curriculum for reference card companies , airlines , and retailers .
Superlogic partners with brand to facilitate offer consumer what Dai described as “ a catalog of experiences ” that consumer can choose from instead of traditional point - based payoff , such as a hotel stay or commercial-grade flight . Examples include NBA Finals slate , “ sole ” tickets to medicine festivals , a behind - the - scenes look at a Broadway production , or private dining with top chefs
Because its offer is white - recording label , you wo n’t necessarily hump you ’re using Superlogic ’s technology when you pay off the rewards through troupe such as American Express , Mastercard , Visa , and Warner Music . The chopine also manage the inventory of experiences , negotiates with providers , and handles payments on behalf of the brands it works with .
While Dai wane to disclose hard revenue figure of speech , he did say the ship’s company notch “ eight - flesh - plus ” tax income in 2024 and saw “ significant outgrowth year - over - class . ”
Many people do n’t realize that unused rewards / distributor point can be look at a liability for a cite card company .
When a consumer earns points back on a leverage , that money technically belongs to the consumer , Dai explains .
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“ So then it ’s money that the citation lineup company , for instance , owes the consumer , ” he said . “ For every 100 point , there ’s about $ 1 that the rewards company had to put away to back that debt to their own customers … and say if a Fortune 500 brand name goes belly-up , those full stop in reality demand to be paid out to the consumer . ”
In other words , it ’s in a company ’s best interest to have consumer cash in on those points .
Superlogic makes money by take what Dai described as a “ low margin percentage ” on the proceedings of when a consumer redeems orient for an experience it helped alleviate .
“ There are $ 25 billion Charles Frederick Worth of unredeemed full stop sitting on user accounts and recognition carte du jour programme ’ residuum sheets , ” he told TechCrunch . “ Our TAM is very high . ”
Powerledger launch the round . Sangha Capital , 10SQ , Nima Capital , Actai Unicorn Fund , Hyla Liquid Venture Fund , and Liquid 2 Ventures also participated . Previous investors admit Amex Ventures , Warner Music , Galaxy Interactive , Mirabaud Lifestyle Impact and Innovation , Recharge Capital , Dispersion Capital , and Sanctor Capital , among others . The capital extract bestow Superlogic ’s full fairness financing to more than $ 21 million since its 2017 origin .
She added : “ This ability to engage consumers strongly with minimum price and complexness is really a game changer . ”
Presently , Superlogic has just under 40 employees .
The company plans to utilize the new uppercase toward its launch with about half a XII programs this year — ramp up stave , operations , and product capabilities , Dai said , “ to bear out the expected new volume . ”
Reporter ’s banker’s bill : This story was cut to off a reference book to SAFEs as part of the deal structure .
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