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WhenSwshlaunched last year , thesocial appwas initially designed as a poll secret plan ( standardized to the Most probable To game ) , where users can answer five daily questions with their booster .
However , the company has all flip geartrain , bring together a very crowded market — photo record album - sharing platforms . These types of apps have existed for a little over a X , with raw competitor includingDispo , Lapse , Sunshine , and others . But Swsh believes it can stand out by offering Gen Z - focussed features .
The first feature that sticks out is the ability to filter out alcoholic potable and Solo cups , making it a useful shaft for untested drug user ( especially high school and college scholarly person ) wanting to exert a squeaky - sporting effigy on their societal media account . Another feature is the power to veil sealed picture . For instance , if someone seem visibly intoxicated at a party or has their eyes closed , they can request to hide the photo .
Additionally , the app ’s AI facial acknowledgement prick allows users to explore for photos of themselves in a ocean of image . Users have to opt in to the function , and hosts can also qualify access code so users can only see photos of themselves .
The app recently introduced an automatic tagging feature , permit for easy searching . So , if a user ca n’t remember the name of someone who was at an event and require to reconnect , they can just look through the tag public figure to find them . user have individual profiles and can also create collaborative radical with all their Friend .
It ’s a strategic decisiveness for Swsh to sharpen on aim Gen Z , the demographic that has grow up deal their life history online . The app also aim to tailor itself to college fraternities and sororities , help presidents in managing numerous events and the orotund volume of photos taken during these case .
In fact , the brains behind Swsh are Gen Zers themselves — Alexandra Debow ( CEO ) , Nathan Ahn ( CTO ) , and Weilyn Chong ( COO ) — so they understand the fair game audience well .
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“ We would always be asked after parties , ‘ Hey , can you send the exposure of me ? And also , who was that cute guy cable ? ’ ” Debow told TechCrunch . “ After every societal engagement , there ’s always a transaction … ‘ send out me the photograph . ’ That is an exchange that bechance . It ’s this social contract matter . ”
“ I realized there was this solid [ demand ] to create the well - partake photo album , ” she summate .
Next , Swsh contrive to launch tailor-make album so users can add dissimilar themes for special celebrations , holidays , and concerts . There will also be “ Recaps , ” a collection of photos at the top of the page for user to reminisce on past outcome . These features will stray out by and by this crepuscule .
Swsh relaunched its app in February and still has a farseeing style to go before meet the same level of popularity as its competitors . grant to Sensor Tower forecast , the app only has around 3,093 installs . Swsh says the act of user is turn 47 % month to month .
Despite the tedious growth , a renowned chemical group of investors have back the app , indicate a belief that Swsh has a bright future tense and can perform well among new user .
The most late cycle provided the company with $ 700,000 in young Washington , which was head by BoxGroup with participation from Alexandra Burbey ( Sound Ventures investor ) , Amy Moussavi ( former Apple employee ) , David Rosenberg , Krish Jayaram ( ex-wife - director of production at Snap ) , and Sergei Sorokin ( former VP of product at Discord ) , among others .
The company has raise $ 2.4 million to date .
