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TechCrunch will be on the basis at SXSW 2025 — the yearly tech , euphony , comedy , and film group discussion that kicked off Friday in Austin — in lookup of the zeitgeist of this AI - centrical epoch .

Yup , we ’re one sentence in and AI has already made its entrance . And why not ? A speedy scan of the monolithic SXSW agenda illustrate that AI is on halfway level in Austin — and globally . It ’s worth noting that this year there seems to be an vehemence on how AI is being applied to the existent world , not just surmise on what it could be .

SXSW tend to reflect what the technical school ecosystem of founders and backers are work on . And it often coincides with the hype hertz . Autonomous vehicle , scooter passion , crypto , psychedelics — they ’ve all had their second at SXSW .

The tech lot of the annual upshot kicked off Friday and will run through March 13 . The conference begins with several caterpillar track that shine squarely in TechCrunch ’s area of pursuit , admit the creator economy , culture , startups , health and medtech , and energy . The AI track formally begins Sunday , but it ’s already making cameo . For instance , Signal President Meredith Whittaker , who was interview onstage Friday , called outagentic AI as a security and privacy threat , and a health expert warned that it can bedangerous for citizenry to be too reliant on AI for company .

Deep tech like space and quantum calculation will also make its mark at the show , as will climate , sustainability — attend out for Rivian founder and chief operating officer RJ Scaringe’skeynote March 11 — and transportation .

Autonomous vehicles are back , but this time they ’re on the road — not just the topic of conversation in a panel . Earlier this calendar week , Uber and Waymo launched arobotaxi servicein Austin . The so - call “ Waymo on Uber ” robotaxi help is usable to any member of the world who has an Uber account . And you better believe TechCrunch will be hailing those robots and blab out to human Uber drivers about what they think .

TechCrunch will also be talking to the VCs , laminitis , and industry expert at SXSW to get the pulse of how the tech existence is adjust to the Trump giving medication and , of course , to ascertain the next newnewthing . We ’ll also be paying attention to the legion keynotes and interviews with technical school and business notability , notably Alan Baratz of D - waving Quantum , Qualcomm President and CEO Cristiano Amon , Colossal Biosciences beginner Ben Lamm , and Arm CEO Rene Haas .

Join us at TechCrunch Sessions: AI

Exhibit at TechCrunch Sessions: AI

Do n’t worry , we ’ll have a second of playfulness , too .