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Creatopy , a startup that uses AI to automate the creation of digital ads , has brought on a newfangled CEO : Tammy Nam .
Nam waspreviously COO and CMO at photograph - editing startup Picsart , and before that the CEO of video streamer Viki . She severalize TechCrunch via electronic mail that Creatopy was expect for a U.S.-based administrator who love how to descale other - stage startups , has worked with European founder ( the mathematical product was first develop in Romania ) , and understands marketing tech .
“ luckily , I fit that bill , ” she said .
Nam is also joining the Creatopy board , while the inauguration ’s previous CEO Dan Oros has ill-treat into an advisory part .
The startupannounced a $ 10 million serial publication Aled by European VCs 3VC and Point Nine last twelvemonth . In a program line , 3VC spouse Eva Arh delineate Nam as “ one of the adept operators I recognize . ”
Between February 2024 and February 2025 , the ship’s company claims to have grown mid - market and endeavor tax revenue by 400 % , with much of that maturation come in the retiring six months . Customers include AstraZeneca , NASCAR , and The Economist .
“ What ’s noteworthy about Creatopy — especially for a comparatively unnamed company — is our power to land major enterprise customers in demand industries like pharma and banking , ” Nam said .
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She impart that customers bonk the intersection for “ our visceral interface , singular product capabilities , and splendid customer service . ” In fact , she suggest that as large language models become “ ubiquitous , ” Creatopy differentiates itself based on its “ ability to understand customer needs and deliver — perhaps ironically — high - touch time value on top of the AI . ”
Nam also described brand safety as a “ top precedence , ” with marketing managers upload brand kit during account setup , and those outfit check that every AI - generated ad adheres to their brand guidepost .
“ Our AI does n’t replace strategic thinking ; it hyperbolise it , ” she suppose . “ Some of our customers have reported a 10x or more increment in productivity because we rid of the tedious , manual work of generating hundred of ad variation across sizes , formats , languages , etc . ”
