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After 10 hebdomad of being absent from the platform , Taylor Swift ’s music has return to TikTok — or at least her more recent songs and “ Taylor ’s Version ” cutting , since she possess those schoolmaster .
Taylor Swift ’s euphony , and euphony from all artist signed to Universal Music Group , was pulled from TikTok when the two parties were ineffectual to come up to a renewed licensing arrangement . UMG release a vituperative public press release accusing TikTok of trying to “ bully ” the label into accepting a stack deserving less than its previous one . UMG framed its refusal to come to a deal with TikTok as a means of standing up for come out artists .
“ How did [ TikTok ] hear to intimidate us ? By selectively removing the euphony of certain of our developing creative person , while keeping on the platform our consultation - driving global stars , ” UMGwrote . “ TikTok ’s tactics are obvious : use its platform baron to injure vulnerable artists and stress to restrain us into grant to a bad deal that undervalues music and shortchanges creative person and ballad maker as well as their fans . ”
TikTok did not react to a request for input .
UMG also represents champion like Billie Eilish , BTS , Ariana Grande and Olivia Rodrigo , but Swift is in a unique position . After contractual disputes of her own , Swift has beenre - recording her erstwhile albumsto reclaim possession of the songs . Her “ Taylor ’s Version ” recording are back on TikTok , but Sung dynasty from records like “ repute , ” which does n’t yet have a “ Taylor ’s Version , ” are still scatty from the chopine .
The timing of Swift ’s income tax return to TikTok is n’t a happenstance . Next hebdomad , Swift will release her raw album , “ The Tortured Poets Department . ” Even artists as immense as Swift are not resistant to the requirement for societal medium merchandising — and if fans ca n’t make TikToks using speech sound from the raw record , the record album might be … slightly less ubiquitous ? But the partnership is beneficial for TikTok too . With a fanbase like Swift ’s , it ’s inevitable that numerous audio trends will come out from the record album , and TikTok wo n’t desire to miss out on that engagement , especially since Reels will have that music anyway .
Universal Music Group plans to pull up song catalog from TikTok
