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The internet ’s mega - platforms are tardily conflate into a great blob of sameness , and even the hottest companies in the world are not immune from the trend . TikTok ’s winning strategy to focalise on forgetful - kind , vertical video has discover devotee amongst other net platforms , and now TikTok is taking a page from its rival , books , reportedly borrowing from what made them popular .
TikTok is work towardlaunching a new app called TikTok Notesthat will allow users to post images in an apparent bid to rival Instagram , a service best known for its unchanging - picture - communion feature . Instagram , of course , has expanded into video and stories itself , taking patch of other armed service and contain them into its own product .
Instagram ’s parent company Meta ’s other service are frequent borrowers as well . As is most every social service you could imagine . Recall thatgreat Stories Boomthat led to everyone from Line to Spotify to Instagram to LinkedIn try out the popular sharing data formatting . If it work for one societal media military service , expect the relief to come after in some mode at some breaker point — probably sooner rather than by and by .
There ’s unspoiled system of logic behind the drive . The answer is why X wants to become a tiptop app ; the more a service can offer its userbase to do , the more time they may drop inside the app ’s walls . Expanding a characteristic set can bolster engaged time , and therefore how much gross a social media service can take in . At the same time , bloat is a real payoff that can dilute a user experience and deliver an app , well , Facebook in time .
This theme — the sluggish commodification of digital services viasameification — is similar to why we ’re seeingLinkedIn render to ape The New York Times ’ gaming might , and to some degree why major platform companies in techwind up try out to be good at everything : the never - ending need to grow revenue . Perhaps this is why your pet app always feel more and more like an foreign public as prison term passes . It will develop away from what made it special , and unique , because stick to those guns is not the agency to create a service that the maximum act of multitude will utilize . For that , you involve to become Facebook .
