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Sometimes , you have to start from scratch to make something amazing . Sometimes , you already have most of the ingredients , but you have to do some extemporize to make the thing sing .
Until today , TechCrunch was in the latter camp . Top reporters who know how to get to the bottom of a chronicle ? Check . Must - read news show and analysis ? Check . Product reviews , dives into the people who weigh , savvy analysis to help you mark between what ’s real versus overhyped regarding AI ’s impingement ? Check , turn back , check . Less of what is n’t nucleus to the reasons you read us ? tally . ( We do hear ! )
overlook for a long time was a sleeker , quicker , more immersive interface that made it easier for you to coat all of these things . Today , we ’re making that correct with a new TechCrunch that features what you already have it off about TC , plus a circumstances of wonderful newfangled feature , including far better navigation , a novel color palette , a more innovative esthetic , and — I ’m so rapt about this — tools to bring the ticktock of big story and events to you as they are unfolding . When word open frame , we ’ll now be able to break down every secondment of it for you .
It ’s been a long time coming . Back in 2018 , when TC last come across any kind of refresh , we did n’t have the resources or bandwidth to layer in loads of functionality . The result intersection was almost savagely utilitarian , but as a media ship’s company , what you call for most is for your stories to go out , and out they went .
Still , over metre , that system start to falter until , by last yr , the site ’s back - destruction architecture was dilapidate reasonably dramatically behind the scenes . understandably , it was time for a change .
Big thanks are for those who got us here . The effort to impart you a better TechCrunch began under the leadership of my friend and former colleagues , former EIC Matthew Panzarino and former GM Joey Hinson , along with many other citizenry at TC both current and past , include our merchandise head , Ted Malong ; our director of editorial operations , Henry Pickavet ; our audience growth managing director , Morgan Little ; our video producer Yashad Kulkarni ; our events honcho Emma Comeau ; our globular managing editor , Matt Rosoff ; the digital content management agency 10up , which serve as an extension of our own team ; and the blueprint agencies of Turtle Design and Code & Theory . Thank you , all .
I also need to send a call - out to our incredible sales squad , who pushed us for much slicker ad placements and more inventory for our advertisers .
Join us at TechCrunch Sessions: AI
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Last but not least , many thanks to our parent company , Yahoo , which in every imaginable way supported our efforts to make TechCrunch into a much more effectual guide for you .
Of course , everything is a cognitive process , and we ’re not done iterating over here . Over the last year , we ’ve made a concerted sweat to dive precipitately into original reporting and psychoanalysis and bring you history that no one else is recite you . I ’m obviously passing slanted , but I ’m very proud of the work we ’re doing to reflect a luminousness on stories big and little , from some of thebiggestcybersecurity breaches that U.S. companies have seen in 2024 , to what go sowildly wrongat the EV companionship Fisker , to the Andreessen - Arrillaga family’slandand related plans in Vacaville , California .
We have alotmore plan for 2025 , so stick out by , but in the interim , please let us know what you think of the website . Better yet , recount us in soul at Disruptin afew week .
We hope you enjoy it , and thank you , truly , for your time and your readership . It means everything .
