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Chinese retail merchant Temu has shifted strategy in the face of U.S. tariffs .
Through executive ordination , President Donald Trump has terminate the so - call de minimis formula , which allowed good worth $ 800 or less to enter the nation without tariff . He ’s also increasing tariff on Formosan good by more than 100 % , forcing both Chinese companies like Shein and American giants like Amazon toadjust plans and wage hike prices .
CNBC reports that Temu was affected as well , with U.S. shopper seeing “ import charges ” between 130 % and 150 % added to their bills . Now , however , the company isno longer shipping good directlyfrom China to the United States . Instead , it only display list for products available in U.S. warehouse , while good shipped from China are listed as out of stock .
“ Temu ’s pricing for U.S. consumers stay unchanged as the platform transitions to a local fulfillment model , ” a Temu spokesperson said in a statement . “ All sales in the U.S. are now handled by topically based vendor , with order fulfilled from within the country . ”
The voice added that the ship’s company has been “ actively recruit U.S. sellers to join the platform ” and that its most recent move is “ designed to help local merchandiser reach more client and grow their business . ”
This berth has been update with additional information from Temu .