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Tesla deliver fewer railway car last year than it did in 2023 , marking its first year - to - year drop and indicate that the company is struggling to reach new buyers . That means Tesla ’s Cybertruck , which is the company ’s first true new model since 2020 , did petty to boost the company ’s growth in its first full year of sales .
The society foretell Thursday itdelivered1.77 million vehicle globally in 2024 , down 2.2 % from 1.81 million in 2023 . Just 85,133 of those vehicles delivered were what Tesla refers to as “ other manakin , ” which include the aging Model S sedan , Model X SUV , and the Cybertruck . Tesla ’s stock , which has been on a rivulet since CEO Elon Musk help Donald Trump win re - election in November , drop about 5.4 % as of 10:20 a.m. ET .
The drop in pitch is a stark alteration for Tesla and Musk , which spend years further the goal of a 50 % annual development charge per unit . The company already started to miss that brand over the last few years — even with massive , unrelentingprice cuts . The fall in 2024 is the first time annual sales actually declined since Tesla start delivering its first aggregate - market car , the Model S , in 2012 .
Teslawarned investorsat the first of last yr that growth may be “ notably humiliated ” in 2024 , and claimed it was a troupe in between “ two major growth waves . ” In April , Teslalaid off more than 10 % of its workforcein a restructuring that was mean to re - focalize on Musk ’s long - promised estimate of gain a full go robotaxi .
At the same time , Teslaabandonedplans to make a $ 25,000 galvanizing vehicle . The only other fresh vehicle it has in the penny-pinching - terminal figure grapevine aremysterious modelsthe company says will be built on existing production production line . They ’re expected to be cheaper than Tesla ’s current offering ( which start in the low $ 40,000 stove ) , though it ’s not clear by how much .
