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Austin Russell, chief executive officer of Luminar Technologies, speaks during a news event at the 2023 Consumer Electronics Show (CES) event in Las Vegas, Nevada, US, on Wednesday, Jan. 4, 2023. For the first time, CES has a theme: how technology is addressing the world’s biggest challenges. Photographer: Bridget Bennett/Bloomberg

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Tesla is trying to boost its Model S sales before the year is out , but it ’s got a funny path of doing it .

After initially abandon its free Supercharging for life go in 2018 , the automaker is bringing it back for some Tesla Model S car at the ending of the year . It ’s something of a gilded offering , though , since Tesla also just increase the cost for the Model S by $ 5,000 .

The Model S all - wheel - crusade version of the car now begin at $ 79,990 , while thePlaidstarts at $ 94,990 .

need has steady fall for the high-priced EV over the eld . Tesla does n’t collapse out its bringing number for the Model S , butElectrekestimates that in Q2 , Tesla sold around 12,000 to 13,000 Model S EVs , down just about 31 - 37 % twelvemonth - over - year . The blog also count on that in the third quarter , Tesla sold roughly 10,000 Model S and Model X units , an all - time low-pitched .

It ’s worth noting the free charging is only eligible while you own the vehicle , meaning you ca n’t remove the fling ; and taxi , ridehail , and delivery drivers are chuck out from cash in in on those barren charges .

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