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The potential note value a celebrity investor can bring to a consumer company , beyond just writing a check , is obvious : selling and furtherance . But that note value is less clear when it come to backing B2B startups . Alex Pall and Drew Taggart , also cognize as the Chainsmokers , think their VC investment company Mantis VC can bring a value add traditional VCs ca n’t .
AtTechCrunch Disrupt 2024alongside one of their laminitis , Dan Lorenc , the carbon monoxide gas - founder and CEO of cybersecurity startup Chainguard , Pall aver that the grouping ab initio get under one’s skin into B2B invest because they bugger off tired of experience like the QVC of startups working with consumer company that just want to work with them for promotion .
The duo became increasingly concerned in B2B due to the strong securities industry opportunity in that space despite not having much experience with those types of business concern .
“ It feel like a market opportunity to kind of stand out and perhaps render , you know , a different perspective or different type of value back to those type of companies , ” Pall say . “ Our strategy and the elbow room we posture our fund is to kind of be this like Robin to everyone ’s Batman , and kind of provide a unlike level of financial backing and perspective and connectivity that maybe the traditional fund is n’t so focused on . ”
Taggart added that they are n’t count to be the next Sequoia either , because that firm already exists and comes with a sure stage of value .
“ Our goal at Mantis was to just get into these bargain , outwork every other mortal on the crown table , figure out whatever scrappy mode we could add economic value , and then in the hope that our founders would move around around and kind of help us build our brand within that residential area , ” Taggart read .
One country where they think they can help companies is through their net . Pall said that the Chainsmokers have play private shows for pretty much every Fortune 500 company . And while they did n’t think of it as building a internet for investing at the metre , they have since been capable to plug into their portfolio founders to these companies .
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“ It work out really well for us , because these are , you know , some really hefty conclusion - Lord or leadership in their respective spaces , ” Pall added .
Lorenc backed up these statements , too . He append that they ’ve not only been helpful in make introductions for him to potential client but they ’ve also been helpful on the charter front , too .
Lorenc ’s company once was n’t sure they were go to set down a prospective employee due to a recompense variance . But they were able to get this candidate over the dividing line after he received a five - minute Cameo video of Pall on why he should join .
“ You do n’t need to be Sequoia , ” Lorenc say . “ There ’s already Sequoia . You invested in us at the same metre Sequoia did . Sequoia is great . They have an amazing platform , team , awing meshing , all of that . But when you have enough of those investors , it starts to overlap , and you kind of get diminishing return . It ’s the same web , and the means I account you is a totally unlike one . ”
The Chainsmokers trust that these early B2B investments that they ’ve made avail them get take more severely in the space so they can remain to construct out that portfolio .
