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Lux , the startup and makers of the popular pro photography appHalideandothers , is venturing into video . The squad today declare its programme to debut a fresh app , Kino , get in in around two months ’ fourth dimension , that will allow iPhone user to work with video in a more professional capacity .
The news follow advances in iPhone telecasting capture thathave admit Apple to film its own pressure eventsusing an iPhone 15 Pro Max alongside other professional equipment . transcription artist Olivia Rodrigoalso expel a euphony video for her data track “ Get Him Back ! ” using an iPhone 15 Pro .
The Lux squad to boot reassert that last fall ’s plunge ofLog video support , which Lux co - founderBen Sandofskysays is to “ videomakers as altogether is to photographers , ” instigate the squad to build up the new app for video .
“ Since we launched Halide in 2017 , one of our top doubtfulness from users has been ‘ When are you going to add video capture ? ’ ” says Sandofsky in an announcement video . The company ’s well - received Halide app had originally capitalized on the iPhone ’s support for RAW picture taking to win an Apple Design Award and gain it many fan , who have now been clamoring for video support in Halide .
“ I ’m really excited to today announce : never . Halide is never go to be capable to enchant picture , ” Sandofsky teases .
alternatively , the company is developing a novel app for this design call Kino . The grounds to build this as a separate app , beyond being capable to monetize the feature as an extra product , has to do with the use cases for the two products . Halide is focused on the pro picture taking market while Kino will focus on pro videography , so presumptively will have a host of extra feature that could lead to clutter if included in the Halide app .
Sandofsky state the team has a deadline of February to embark it , as he will soon be a father . So , he explains , “ We imagine it would be fun this time to take you along this insane journeying . ”
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That means , instead of build in secret follow by a splashy launch , the team at Lux will take substance abuser behind the scenes of app building as they weigh things like technology problem and design retainer that go into developing Kino .
Much more is n’t yet bonk about what Kino will admit or when , precisely , it will arrive , but it ’s potential to be another well - built app , considering the startup ’s lead record for iPhone photography .
