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The Kia EV3 — the new all - electric compact SUV revealed Thursday — illustrate a produce appetency among global carmaker to land procreative AI into their fomite .
The auto manufacturer said the Kia EV3 will feature a new vox assistant that is built offChatGPT , the text - generating AI chatbot develop by OpenAI . The Kia EV3 , and its AI help , will first come to securities industry in Korea in July 2024 , followed by Europe in the 2nd half of the year . Kia expects to expound sales of the vehicle into other regions stick with the European launching . It will eventually come to the United States , although the automaker did not provide a appointment .
This is n’t , however , a pure OpenAI affair . Kia had its helping hand in the development of the vocalism help too .
Pablo Martinez , Kia ’s head of client experience design , explain that while the large language model ( LLM ) behind the AI assistant is ChatGPT , it has been “ heavily alter ” and customize by the automaker . These alteration were made to allow customers to plan trips , control the vehicle and notice entertainment , including music or game , all through the new Kia assistant , Martinez said during a medium briefing ahead of the reveal .
Voice help in vehicle are n’t Modern . But the experience for drivers ranges between useless and omg - why - am - I - scream - at - my - car . auto maker like BMW , Kia , Mercedes - Benz and Volkswagen have reason that generative AI will make part assistants far more equal to and give them the power to engage with drivers and passengers in a natural , colloquial direction .
chattering about applying reproductive AI to vehicle ramped up last twelvemonth as the subject — and startup OpenAI — score the hype stratosphere . Mercedes - Benzadded the colloquial AI botto its MBUX docudrama system in June 2023 . By January , BMW and Volkswagen wereshowcasing the technologyat the CES technical school trade show in Las Vegas .
The Kia Assistant first debuted in April in the Kia K4 , the new gasoline - power thick sedan coming to market this summertime . The Kia EV3 is the first all - electric fomite in the party ’s portfolio to get the new AI - base assistant .
