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President Joe Biden ’s administration is double over down on its interest in the Almighty economy . In August , the White House will host the first - ever White House Creator Economy Conference , which will take in a grouping of influential social media personalities and manufacture master to discuss issues like data point concealment , fair salary , AI and genial wellness with senior White House officials .
Christian Tom , the director of the White House Office of Digital Strategy , announced the news show onstage at VidCon on Friday .
“ The first White House Creator Economy Conference will punctuate the administration ’s committedness to creator , and reward the economic and cultural economic value they map , ” Tom told TechCrunch . “ The Office of Digital Strategy has made oeuvre with digital creators one of our top precedency and we are frantic to engage with creators on how these topic impact their lives and how they can help inform insurance policy decision . ”
The White House Office of Digital Strategy is a separate entity from Biden ’s reelection campaign , now in endangerment , which has also acknowledge the societal world power of online creators as it look for to hire ameme manager . Still , the timing of the group discussion is primal : It will take station about three months before election day .
The one - twenty-four hour period league will include mainstage discussions and little breakout sessions .
Throughout Biden ’s presidency , the White House has leverage Divine to reach their broad audiences about hot - button issue . In 2021 , when coronavirus vaccinum began rolling out , Biden ’s administrationworked with influencersto boost mass to get vaccinated . The White House alsobriefed creatorsabout the warfare in Ukraine .
These outreach efforts make sense — harmonise to the Pew Research Center , half of U.S. adult at least sometimes get theirnews on social media . Social medium is such a valuable shaft for politicians that despiteBiden ’s rolein the attempt to blackball TikTok , his reelection movement isusing the platformto reach voters . So is former presidentDonald Trump , who is challenging Biden ’s bid for reelection .
