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Over on Threads , the talk of an ex “ exodus ” is blowing up . Anecdotally , at least , hoi polloi describe seeing an influx of new drug user and other on-line Quaker result Elon Musk ’s X to join Meta ’s Threads , with some even deactivating their hug drug account in the unconscious process . But while user ’ timelines fill with this chattering and various hashtag trends — like “ Xodus ” and “ TwitterExodus ” — seemingly point to a monumental shift in users from X to Threads over the past week , app store and web site traffic data do n’t yet chew over any significant changes between the two platforms .
yarn , Meta ’s adaptation of a Twitter - similar social web with areduced stress on government , has been grow steady since itsJuly 2023 global debut . to begin with this month , the fellowship cover a new milepost for its text - focus platform , which has nowcrossed 200 million monthly participating users , up from150 million in April 2024 .
This week on Threads , there have been multiple active discussion with hundreds of replies discussing the so - call X exodus , where people talked about how their timelines have been filled with posts from those who latterly left X for ripe .
“ It certainly felt like a tsunami,”remarkedone Threads user , @wanderscotwild_art , in the replies of a discussion about the exodus . “ This week feel like a watershed , ” saidanother , @gazzaloz . Many others chimed in to say they , too , had left Twitter / X for Threads orreporteda sizable increase in followers .
However , when get the picture into the data point to determine how expectant the exodus everyone on Threads is talking about actually is , we oddly came up short . In fact , multiple source show little to no modification in Threads ’ active users or app downloads . In some cases , they even reported slight growth for X.
One such beginning , app intelligence providerSensor Tower , estimated that X ’s average casual combat-ready users worldwide grew 2 % from July to August 2024 , whereas Threads ’ spherical day-to-day active users remain “ for the most part flat . ” planetary app installs on both X and Threads also remain unchanged in August compared with July , the house noted .
In the U.S. specifically , X and Threads develop day by day active users by 2 % and 3 % , respectively , over the preceding calendar month . One potential signal of a shift could be get in X ’s U.S. average daily app downloads in August , which were down by 13 % when compare with July , but up 14 % for Threads . ( This would n’t help to excuse a U.K.-fueled “ decade exodus , ” though ! )
site traffic providerSimilarwebalso dig into the X and Threads data after seeing speculation of a shift key related to political developments . But it , too , came back with no trial impression of such a modification . Both X and Threads were seeing daily and hebdomadary fluctuations in engagement that are within the normal range across the web and mobile apps , the caller told TechCrunch . It also found that X.com ’s website traffic had grown 1.4 % workweek - over - week as of the start of this week , while Threads dealings had declined by 1.5 % .
One caveat is that Similarweb may not be capable to see trends that took place only over the past couplet of daytime , we understand .
Another app intelligence provider , Appfigures , find no evidence of an “ X Book of Exodus ” as of yet , either . In comparing last Friday ’s data to today , the firm narrate TechCrunch there was no “ meaning alteration or up move ” to be learn .
While these third - party estimates could be lagging behind an existent fracture in substance abuser engagement — one that may be reflected in later datum — it ’s also potential that more people are simplytalkingon thread about how they recently leave X because others are doing the same . Threads ’ algorithm may have also highlighted these kinds of “ quitting Twitter / X ” Post in the app ’s For You feed because of the engagement around the topic , making even a smaller shift key feel much larger and more impactful than it was .
It ’s also likely that people who had already set up an bill on Threads and had download the app have now decided to return to it after some meter aside , number themselves among those participate in the exodus . Their movement would n’t be reflected in app install data point , though .
Meta go down to share any recent metrics , pointing only to the200 million monthly combat-ready usersreferenced during the company ’s recent earnings .
Of course , Threads is not the only app to vie for the attention of former Twitter users as of later . X also faces competition fromdecentralized networkslike Mastodon and Nostr , as well as startup likeBluesky , Spoutible , Spilland others .
