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Meta ’s new societal web Threads announced on Thursday that it ’s acquaint a dedicated “ medium ” chit for both photos and video , only days after itsrivals , including Xandthe inauguration Bluesky , did the same for video . In plus , Meta will also now allow users to tag masses in the exposure they portion out .

Instagram head Adam Mosseri say in apost on Threadsthat the new medium tab will allow others to quick see all of the photos and telecasting you have shared on the societal web . He notes that the feature was “ a long delinquent postulation from the community of interests . ”

It could also serve Meta ’s screw thread better contend with dedicated video recording - first apps , like the ever - popular TikTok , whoseU.S. Bachelor of Arts in Nursing is temporarily on interruption .

The feature are roll out globally , alongside a raw “ markup ” feature declare last calendar week that earmark users to easily total their take on someone else ’s Charles William Post .

The announcement come a day after Meta CEO Mark Zuckerberg bring out that Threads now has320 million monthly combat-ready users(MAUs ) , up from300 millionlast calendar month .

The increment is famous , considering that Bluesky is seeing aslowdown in increment , as the social mesh grow less than 10 % month - over - calendar month in December 2024 , compared with the rapid 189 % growth in November , accord to grocery intelligence firmSimilarweb .   While Bluesky ’s big bump in growth is over , the platform is still spring up .

Meta has been working to draw in more users to Threads by regularly adding fresh characteristic , including apost scheduler , the ability tofollow profilesfrom other fediverse waiter , custom feed , AI - powered summariesfor cut theme , and more .

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