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Threads on App Store is seen in this illustration photo.

Image Credits:Jakub Porzycki/NurPhoto(opens in a new window)/ Getty Images

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Threads , Meta ’s microblogging avail , is growing at a fast rate as users gravitate to the app over rivals like X. During the company ’s fourth - quarter earnings presentation on Wednesday , CEO Mark Zuckerberg revealed that Threads now has 320 million monthly fighting users ( MAUs ) , up from300 millionlast calendar month . The app had 275 million monthly fighting users in November .

The increment in MAUs , although modest , serves as an index number that Threads is maintaining its status as a preferred platform for many users amid a crowded landscape of social media apps , includingBluesky , Mastodon , X , and others . In comparison , Bluesky is see aslowdown in growth , with an gain of less than 10 % month - over - calendar month in December 2024 , following a noteworthy 189 % emergence in November , according to analytics firm Similarweb . Bluesky now has a total of 26.44 million drug user .

Additionally , Zuckerberg noted that Threads is tot more than 1 million daily signups .

Meta has been working to pull in more substance abuser to Threads by regularly introduce feature such asscheduling postsand allowing people to see the number of view on their individual posts . to boot , it seems that Meta may be see to leverage the expanding reach of Threads with anew ad experimentin the U.S. and Japan .

During Wednesday ’s call , Meta ’s chief fiscal police officer , Susan Li , also foreground that Threads is making several updates to its recommendation systems , which aim to “ prioritize more late mail service , surface message from top creators , and ensure masses see more of the message from business relationship they follow , ” Li said . The party will also continue enhancing usance feed to allow users to create more personalized provender base on their interests .