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Meta ’s societal networkThreads , an X competitor with more than 320 million monthly participating users , is nowrolling out new featuresrelated to subject , answer control , and video playback in the app , among other things . It ’s also making political content prompting more individualised to the drug user , the fellowship say .
Combined , the features take to make the app more relevant to users and keep them engaged with the mesh ’s substance , at a fourth dimension when X is no longer Threads ’ only competitor . Today , Meta faces the rise of alternative meshwork like Bluesky , which now hasover33 million user anda platform that ’s revolutionize challenger to Instagram , as well .
To help thread user well connect , exploiter will now be able to add up to 10 topic they ’re concerned in to their visibility on the social connection . Tapping on those topics will then show you related post , which makes it easier to engage with others on the social meshwork who share your same interests .
The company began test the feature to addinterest to profiles earlier this month , TechCrunch reported . The feature is still being described as a “ test , ” with its extensive launching today .
When compile a new post , you will now see command prompt to supply a propose trending subject , if relevant , or a subject related to other mail service you ’ve antecedently share . These issue rag suggestions direct to help oneself Emily Price Post contact an hearing who ’s also concerned in that subject , Meta explains .
Threads is also introduce a redesigned topic tatter , which looks like a pill and is bump next to the posts on the For You feed . Users will be able to quick tap on the tatter to see all the posts tagged with that picky topic .
Meta claims position with tag theme “ more often than not get more views ” than those without but did n’t share any specific information to back up that argument .
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Another new feature allows you to negociate how people interact with your posts and the posts you see . Now you ’ll be able-bodied to allow only your following to reply to or quote a particular military post .
The summation work up on the quotation control thread launched back in November 2024 that lets you limit quote post toanyone , profile you be , or those you ’ve mentioned only .
Also in November , Threads lead off to experiment with allowing users topick a default feed that ’s not the algorithmic feedafterrolling out custom feeds to compete with the societal electronic internet Bluesky .
Now Threads will allow drug user to shuffle the fiat of their customs duty feeds . That means you’re able to even make a customs feed the default that displays when you first open up the app — a characteristic users have been asking for .
Another update improve video recording playback on Threads . Along with the other changes , Meta is set up a redesign telecasting player that has easy - to - approach pause / play and skip control along with a pinned advancement measure to well scrub through the video recording .
Notably , Meta also say that it ’s protrude phasing civic and political depicted object back into Threads in a more personalized direction .
The company controversially decided in 2024 tostop proactively recommendingpolitical content to users on Instagram and Threads , ahead of a vital U.S. presidential election . After the election wrapped , with President Trump in power , Metaannouncedit would then begin bringing political content back on Facebook , Instagram , and Threads .
Meta CEO Mark Zuckerberg alsodismantled the company ’s fact - checking programafter the election , choosing to bank only on biotic community moderation effort go bad forrad .
As a part of those efforts , the company said it would begin to re - supply political subject to user ’ provender , based on what Meta determines they want to see . In other words , it aims to re - create the echo chamber where the user ’s worldview is reinforced without exposure to the other side .
Meta says it will continue to listen to drug user feedback as it further build up Threads .
Additional reporting by Sarah Perez .
