Topics
Latest
AI
Amazon
Image Credits:Jakub Porzycki / NurPhoto / Getty Images
Apps
Biotech & Health
Climate
Cloud Computing
Commerce
Crypto
Enterprise
EVs
Fintech
Fundraising
Gadgets
game
Government & Policy
Hardware
Layoffs
Media & Entertainment
Meta
Microsoft
Privacy
Robotics
certificate
societal
place
startup
TikTok
fare
Venture
More from TechCrunch
Events
Startup Battlefield
StrictlyVC
Podcasts
Videos
Partner Content
TechCrunch Brand Studio
Crunchboard
adjoin Us
Users on TikTok can once again create music clip using tracks from Universal Music Group ’s catalogue , which features some of the biggest name calling in music today : Taylor Swift , Billie Eilish , and Ariana Grande . That ’s because , aftermonths of fighting , the societal medium platform and Universal Music Group ( UMG ) have finally called a armistice with a new subject matter licensing correspondence . The society did n’t disclose the financial terms of the deal .
The move is coming at a critical here and now for the company . TikTok is confront yet more threat of being ban in key securities industry , admit the U.S.So mark this win with UMG is important not just to holler up its content , but also to amp up its visibility with consumers that TikTok is counting on to rally for it . While the company has decided to contend the terror of a ban inthe U.S. in the courts , it could use positivistic intelligence like this .
The catalogue will be usable for television origination in one or two weeks . That also means that existing videos using UMG medicine , which had been damp , will be unmuted once the catalog is useable .
“ rooter on TikTok can take care forward to the return of UMG ’s recorded music and publishing catalogs and once again enjoy creating video using music from some of the world ’s biggest artists and songwriters as well as exciting emerging talent , ” TikTok saidin a post .
The mickle comes after a selection ofTaylor Swift ’s music return to TikTok last month — largely because she owns the masters of some of her albums .
“ medicine is an integral part of the TikTok ecosystem , and we are proud of to have plant a track forward with Universal Music Group . We are attached to work together to drive value , breakthrough , and promotion for all of UMG ’s amazing creative person and songwriter and intensify their power to grow , get in touch , and engage with the TikTok community , ” He articulate .
to begin with this year , UMG draw in its catalogfrom the curt video political program after decline to renew its agreement with TikTok . one by one , UMG signeda new deal with Spotify for medicine video .
Join us at TechCrunch Sessions: AI
Exhibit at TechCrunch Sessions: AI
Will a TikTok prohibition impact creator economy startups ? Not really , founders say
