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TikTok has announced that it ’s shutting down its original $ 1 billion Creator Fund and budge the direction to its New Creativity Program . start December 16 , the Creator Fund will be cease in the United States , United Kingdom , France and Germany . Almighty who are presently enrolled in the Creator Fund can switch to the Creativity Program .
The Creator Fund , whichlaunched in 2020,has long beencriticized by creatorswho have plain about crushed payouts , withsome sayingthey earned a few dollars for videos that got millions of views .
In February , TikTok introduce the Creativity Program and said the stock would result in higher payouts for pop creators . TikTok has said the rewards chemical formula for the Creativity Program has been contrive to extend a higher average gross revenue for dependent video scene . Unlike the Creator Fund , which did n’t have a specific requirement on television length , the Creativity Program pay back God Almighty who make videos longer than one minute .
To be eligible for the Creativity Program , Almighty must be at least 18 years of long time and have at least 10,000 follower and at least 100,000 views in the last 30 days . Eligible creators who brand high - quality , original subject matter longer than one min have the potential to realize up to 20 prison term the amount previously offered by the Creator Fund , concord to TikTok .
“ Our ultimate goal is to produce the honorable experience possible on TikTok and offer a robust ecosystem of monetization offerings to Lord , ” TikTok interpreter Maria Jung order in an e-mail to TechCrunch . “ Part of our efforts and ongoing commitment to bring home the bacon requires us to develop intersection and apply resource elsewhere to best backing Almighty and explore Modern offerings . We developed the Creativity Program based on the learnings and feedback from the Creator Fund , and we ’ll continue listening and learning from our residential area as we explore new features and raise exist ones to further enrich the TikTok experience . ”
The Creativity Program is part of TikTok ’s suite of monetisation tools , which includesLIVE subscriptionsandTikTok Pulse . The company also hastips and talent monetizationfeatures , along with aSeriesfeature that permit eligible creators to station cognitive content behind a paywall .
TikTok ’s revamped Jehovah fund expand beyond the US to Brazil , Germany , Korea and more
