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TikTok hasformed a partnershipwith Nielsen that will allow advertizer and agencies to directly compare advertizing performance on TikTok across all covert , admit digital , CTV , and linear . Nielsen says the partnership will provide advertizer to get a better understanding of TikTok ’s contribution to consultation strain , while also helping them better localise their ads across various media .
The company notes that capturing audience engagements on TikTok is critical , as people move across dissimilar platforms and machine . Nielsen aver it ’s equipped to deliver thwartwise - media measurement via Nielsen ONE , a platform that cater insights into interview measurement across program .
“ Amidst a disconnected ecosystem , advertisers are increasingly challenge to understand and support the incremental value of each element of their media plan , ” suppose Ameneh Atai , GM of Audience Measurement at Nielsen , in a press release . “ desegregate TikTok into Nielsen ONE unlock a significant piece of the puzzler , providing much - needed clarity and ultimately helping advertizer make the most informed decisions as they plan and appraise their thwartwise - platform and publishing firm campaign . ”
TikTok ’s ball-shaped headland of Marketing Science , Jorge Ruiz , said in a statement that brands need to extend their reach beyond traditional channels and that TikTok ’s integration with Nielsen ONE enable advertisers to understand and leverage cross - media engagement .
It ’s worth take note that this is n’t the first time Nielsen has partnered with an amusement political platform to measure cross - media analytics using Nielsen ONE .
The company ’s first medium partner for thetool was YouTube , as Nielsen announced back in 2022 that advertisers would be capable to compare YouTube reach from computer , Mobile River , and CTV to linear TV . A few months later , Nielsendebuted a partnership with Rokuto racetrack cross - media viewership .
Nielsen currently also has a three - twelvemonth understanding withAmazon Prime Videoto measure viewership of the streaming service ’s exclusive NFL Thursday Night Football telecasts .
