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TikTok ’s e - DoC Shop feature is going live in Spain , the companyannouncedon Tuesday , marking the first step of a all-inclusive European rollout . The launch indicates that TikTok parent ByteDance is speeding up the expansion of the TikTok Shop in European grocery as a potential U.S. prohibition loom .
Users in Spain will now be able-bodied to make in - app purchases through shoppable videos and LIVE Shopping streams on their For You Feed , and while browsing catalogs on digital storefront . Spanish businesses and God Almighty will soon also be able to sell products direct through the app .
TikTok start beta testing Shop in the U.K. in 2021 and later on ramble out the feature of speech in Indonesia , Malaysia , the Philippines , Singapore , Thailand , the United States , and Vietnam .
Although TikTok had reportedly originally planned to launch Shop in Spain , Germany , Italy , France , and Ireland earlier this year , the companydecided to hold offon doing so to focus on the U.S.
At the head start of the year , TikTokaimed to growthe size of its TikTok Shop U.S. business concern tenfold to as much as $ 17.5 billion this year .
It seems that the company ’s focussing on the U.S. pay off , as TikTok Shop managed to hitover $ 100 millionin single - day sales on Black Friday , tripling sale from last twelvemonth . During Black Friday and Cyber Monday weekend , TikTok Shop also saw a 165 % step-up in shoppers class - over - class .
TikTok Shop not only gainsay Amazon but also fellow Chinese - possess ship’s company Temu and Shein .
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Unlike its e - Department of Commerce competition , TikTok has an extremely popular societal media web that leverages creators and viral picture to reach buyers . Amazon has tried to emulate this experience with the launching ofInspire , a light - form video feed that allows consumer to research ware and shop from content create by influencers .
The expanding upon to Spain derive a day after ByteDance and TikTokfiled an emergency motionasking an appeals court to temporally obstruct the law that would ban TikTok in the U.S. unless the social mesh disinvest from Chinese possession by January 19 . The companies are ask for the hold to give the Supreme Court a prospect to appraise the fount .
