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TikTok on Thursday debuted a new feature of speech that will more closely connect its app , which already work which songs top the chart , to the streaming service where users give away and play their favorite music . With the launch of a new “ contribution to TikTok ” feature , music fan will be able to directly portion out tracks from both Apple Music and Spotify to the short - form telecasting app , include by posting to their For You provender , their Stories , or DMs ( unmediated messages ) .
The share subject can include tracks , record album , play list , and more , and will link back to the euphony - streaming service . This allows users to move between their prefer medicine app and TikTok to further enlist with the cognitive content . In doing so , TikTok gains an increased power to connect users with their favourite songs and artists . This is something it was already doing due to the nature of its app , which grant music clips to be tot to exploiter ’ videos , where they end up driving TikTok style .
With “ portion out to TikTok , ” users will now be able to post to TikTok ’s feed or Stories , and they can habituate the democratic green CRT screen feature to showcase the message or take advantage of Photo Mode , TikTok says . On Spotify , users can share music , podcasts , or audiobooks by tap the “ Share ” button , or they can get to the share icon in the bottom - correct corner of the “ Now Playing ” screen .
A similar feature is usable through Apple Music ’s Share Sheet , where users will be presented with the different options to send a Video , Post a Photo , or divvy up the music in a substance .
Over the years , TikTok ’s develop popularity drove its ability to change the euphony industriousness overall and how people discover new medicine . As Business Insider recently reported , birdcall that trend on TikTok tend to stop up in the Billboard 100 or Spotify Viral 50 , and 67 % of the app ’s user are likely to seek out euphony after hear the songs on TikTok . The company ’s relationship with music label , creative person , and marketers also aid to keep the app swamp with new release .
For a time , TikTok parent company ByteDance considered taking advantage of TikTok ’s power more directly by going head - to - head with Apple and Spotify with its own streaming app , TikTok Music . The app was tested in a handful of markets , but the caller later settle toshut down its globular effortson this front back in September .
alternatively , TikTok ’s focus is on driving music fans to its app for discovery . Working toward this goal , TikTok had previously launched an “ tally to Music App ” lineament that let TikTok users save a raceway they found on the app to their best-loved music streaming avail .
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“ Today ’s launching of ‘ portion out to TikTok ’ is the late example of our on-going dedication to support music breakthrough and artist promotion in partnership with euphony rain cats and dogs serving , ” said Ole Obermann , TikTok ’s Global Head of Music Business Development , in an announcement . “ Since its launch , ‘ Add To Music App ’ has already been responsible for 100 of millions of cart track saves and billions of streams on our mate medicine rain cats and dogs inspection and repair . ‘ apportion to TikTok ’ takes the user experience full circle , and will be an awful fashion of promoting creative person and tracks to the TikTok community of interests , ” he tot .
The move also may help to ease tension with streamers , which see TikTok as a possible new rival . Now TikTok will actively help move dealings both to and from their apps , instead of trying to slip their customers .
“ We already know that creative aspect is a core tenet of the TikTok user and creator experience , a tenet that is also strongly valued by our DSP [ medicine cyclosis military service ] partners , ” noted Lindsey Kelt Zikry , TikTok ’s Global Product Partnerships Lead , in a statement . “ Our ‘ Share To TikTok ’ desegregation enable unseamed sharing of content from euphony stream armed service to TikTok , unlocking a unlimited new method of originative formulation for users and creators alike , along with an ability for artists , authors , and podcasters to seamlessly connect with their audience on TikTok . ”
TikTok is not the only societal destination Spotify has added in recent days . It also announced a partnership with Meta for partake in songs to Spotify from Instagram with a tap . Spotify has live integrating with other Meta apps , as well as Snapchat , X , and others .
